Mobile

The Social Revolución, the official Latino event at the 2013 SXSW Interactive Festival celebrating online Latino trendsetters, has announced the winners of the 2013 Revolucionario Awards. Seven award recipients from the United States and Latin America will be recognized during the Revolucionario Awards at The Social Revolución on March 12, 2013 at Ballet Austin.

Marketers continue to grapple with how to optimize the role of online and social media in their media mix. A new study from Radius Global Market Research (Radius GMR) sheds light on the matter by asking consumers about how they use online and social media as they consider purchases within a number of key product categories.

This new study revisits the Center’s work on the Inc. 500 social media usage for the sixth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.

New Deloitte research shows that mobile technology could help close the widening productivity gap between the private and public sectors. The research report, “Gov. on the Go: Boosting Public-Sector Productivity by Going Mobile” argues that mobility presents the government with an opportunity to hit the reset button and drive efficiency and productivity from technology.

Mobile phones have reached a critical mass around the world, serving as constant companions for consumers regardless of demographics or geography. But how we engage with mobile devices and content varies depending on who and where you are. We took a closer look at these differences in a new report, The Mobile Consumer: A Global Snapshot, and found that while mobile usage is becoming increasingly ubiquitous around the world, usage differs significantly by market and demographic groups.

The study found that demonstrating the ROI of mobile marketing is the top concern of marketers planning to grow marketing programs. In addition, marketers indicated a struggle with accurately staffing for mobile campaigns; in fact, few organizations have a full-time employee dedicated to driving mobile marketing initiatives.

Unilever, SlimFast, Audi, and Priceline.com are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile. This white paper includes case studies on how these leading brands have met the needs and expectations of their mobile customers. The paper also includes insights into mobile advertising consumption and consumer attitudes towards these new mobile channels of interaction.

The Mobile Marketing Association (MMA) unveils the publication of “The Current State & Promise of Mobile Couponing” as part of the MMA Mobile MarketingUpdates. The primer explores the benefits that mobile couponing offers for marketers to connect with consumers at the point of sale and across the purchase funnel.

For mobile advertising to succeed as a viable opportunity for advertisers, mobile needs to learn to value its own inventory better than it currently does — and convey the perception of that value to marketers.

A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future.