Without a doubt, the web and social media are making it easier for businesses to communicate with their publics.
As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.
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Consumer and media research firm Scarborough Research issued an analysis which finds that cellular usage is increasing at a faster rate among Hispanics than it is among the total population.
Retailers of all shapes and sizes are embracing Personalized Priority Messaging via the SMS mobile channel for its ability to play a key role in wowing their customers, whether through mobile marketing campaigns, direct response sales, pre- and after-sales support and even customer loyalty program management. DOWNLOAD REPORT HERE.
Much has been written about how smartphones and other mobile devices are changing the way people communicate. But little has been done to understand what the impact of this shift is on the executive suite. DOWNLOAD REPORT HERE.
Nielsen’s new whitepaper on Mobile Youth Around the World reveals that most young people with mobile phones chose their own device. DOWNLOAD REPORT HERE.
The Interactive Advertising Bureau (IAB) announced the launch of the Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The IAB also announced the appointment of Anna Bager as Vice President and General Manager of the Mobile Center, a new position in the organization.
VoodooVox, the company whose multicultural marketing and advertising platform reaches over 8 million Hispanics a month through interactive audio and SMS media, today announced its new Hispanic Influencer Program (HIP).
More consumers than ever before plan to use their mobile phones to shop this holiday season, continuing to build up the m-commerce trend that is growing steadily among shoppers but only slowly among retailers.
According to a June 2010 survey, people who use their mobile phone for web-based banking tend to be younger, male and more ethnically diverse than their online banking counterparts.
This year, US mobile ad spending will be up 79% to reach $743 million, eMarketer forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014.
If it seems like American teens are texting all the time, it’s probably because on average they’re sending or receiving 3,339 texts a month. That’s more than six per every hour they’re awake – an 8 percent jump from last year.
A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices. Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads “serve an important purpose,” while an additional 25% stated they are getting accustomed to viewing mobile ads. While 10% of respondents described themselves as somewhat uncomfortable with mobile ads, only 12% felt they were intrusive.
