Two-thirds of cell phone owners and owners of PDA devices will replace them within the next two years, according to a poll just completed by ICR/International Communications Research, a full-service custom research company in Media, PA.
Mobile
2010 signals end of recession for mobile market.
TNS released results of its annual Global Telecoms and Insight Study. The study was comprised of over 24,000 consumers in 35 markets. GTI 2010 is designed to offer a strategic framework that informs brand strategy, product development and channel planning throughout the mobile technology industry. Download report here.
Study: More Cellular-only Homes as Americans Expand Mobile Media Usage.
The latest Nielsen Convergence Audit – an annual survey on voice, video and data products – shows a rise in households who have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households. The survey collects more than 32,000 U.S. online and mail respondents. Download report here.
JCPenney tests Mobile Coupon Convenience.
Dave Owen started in digital marketing in 2000 with jcp.com, working with site content, media placements, search, banner ads and partnership marketing. He spoke to eMarketer about the chain’s approach to digital media and marketing, and its mobile couponing test. Available at HispanicCMO.com.
Local appeal for Mobile TV.
Nearly one-half of US mobile users are interested in watching live digital television on a mobile device, according to an Open Mobile Video Coalition (OMVC) survey conducted by Frank N. Magid Associates. Interest was highest, unsurprisingly, among millennials and early technology adopters.
Univision Interactive Media launches re-designed Mobile Website.
Univision Interactive Media, Inc., the digital division of Univision Communications Inc., announced the launch of the re-designed Univision mobile website.
Homes with Cell Phones nearly double in first half of Decade.
The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005, according to new data released by the U.S. Census Bureau. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults.
Wireless Broadband benefits Hispanic Population.
A report published by The Hispanic Institute and Mobile Future highlights the opportunities presented by mobile broadband access for the nation’s 48 million Hispanics. As policymakers contemplate the future of broadband and wireless, the paper concludes that successful innovation policies must consider the needs and preferences of diverse Americans, including in particular the rapidly growing Hispanic community in the United States. Available for download here.
Monetizing Mobile Content.
The long debate over how to monetize digital content has gained new life in the economic downturn due to the slumping ad market. The question of paid models versus ad support is particularly urgent in the fast-emerging mobile space.
Cutting through the Mobile Penetration Hype.
Measuring the US mobile audience may sound simple enough, but as it turns out, many researchers count active mobile subscriptions, not the actual number of people with a mobile device.
Nokia introduces Mobile Edition of Terra.
Terra has inked a partnership with Nokia to make Terra TV, news and other multimedia content accessible via the N97 smart phone.
Univision Móvil App at Apple’s App Store.
Univision Interactive Media, Inc. announced the availability of its Univision Móvil App on the App Store.
