The heartland is mobile country.
How many households are going mobile-only?
Mobile
comScore: Mobile Internet becoming a daily Activity for many.
comScore, Inc. reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.
Trends in a Mobile and Connected World.
Report by Keynote that offers how technologies from the Web to the mobile phone impacted key vertical industries in 2008.
Social Sites spur use of Mobile Music.
Social networks are going mobile as aficionados tap into and update their profiles on the run. If mobile music services integrated some social network features, they too might gain more traction among consumers.
Mobile Banking.
The Mobile Marketing Association (MMA) announced the publication of its Mobile Banking Overview; an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel.
ImpreMedia to market Televisa’s Content for Mobile devices.
ImpreMedia announced that it will market Televisa’s mobile content to the Hispanic community in the U.S. through a partnership with globefish, an innovative solutions provider in digital and mobile content distribution and advertising.
Tuned-In…to your hand: Mobile video use in the U.S.
10.3 million U.S. mobile subscribers use mobile video, which still leaves 214 million U.S. mobile subscribers who don’t. In the markets in which Nielsen tracks video over phones, the U.S. is tops in terms of penetration, but at 5%, the medium is far behind even other mobile media. Three key developments in the space could fuel considerable growth in the market.
How Big Will Mobile Get?
At least one-half of the planet has a mobile phone. It could go past 100% someday.
Ping Mobile & impreMedia partner to provide Hispanic Mobile Marketing Solutions.
Ping Mobile announced a partnership with impreMedia to offer unique mobile marketing and advertising options to its media clients using Ping Mobile’s flagship PingRewards platform.
