Would you watch ads for a free phone?
Mobile advertising will generate $2.3 billion in revenues in the US by 2011, according to EJL Wireless Research’s “Global Mobile Advertising Market Analysis 2006-2011.”
Mobile
Mobile Banking arrives.
This year, banks and wireless service providers are rolling out products that let customers check account balances, pay bills, transfer money and receive alerts about deposits and payments by mobile phone.
Mobile TV currently most popular among males & younger age segments.
comScore released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile TV subscribers are male and that nearly half are below the age of 35. Also included in the study are insights about consumer behavior and attitudes toward Mobile TV, including information on product awareness, programming content, and key purchase motivators.
