An 80-page report detailing the strengths of publications owned by Hispanics was released during AD Week activities in New York. The report titled, The Strengths of Hispanic Owned Publications, showed that in 2004 there were 704 Hispanic newspapers with a combined circulation 16,783,321.
Newspapers
Ad Placement Does Not Affect E-Newspaper Credibility.
The relationships between media outlets and their advertisers have been singled out as a possible reason for the public’s eroding trust in the media. Ad placement and “advertorials,” which are advertisements written in the form of editorial copy, can often confuse the reader and blur the line between editorial content and paid advertising. Now, researchers at the University of Missouri-Columbia School of Journalism have completed a study examining readers’ perceptions of credibility when it comes to advertisers and e-newspapers.
