Promotions & Events

The Latino Digital Video Summit will be unlike any event ever assembled with an exclusive focus on how Latinos are influencing the Digital video space from a media, marketing and entertainment perspective.

Furniture retailer Rooms To Go and Latin World Entertainment Licensing announced the launch of its furniture line with Modern Family star, Sofia Vergara.

Eventus and the Celia Cruz Estate, honored the Queen of Salsa’s birthday today with a custom-designed Google Doodle celebrating her life and legacy. Google, Inc. chose the music icon, who died in 2003, to grace their search engine’s home page today, on what would have been her 88th birthday.

Soccer in the Streets empowers underprivileged teens with skills and life lessons, such as personal responsibility and job readiness, through soccer clinics delivered by young, bright, culturally competent role models.

This year’s event had a special emphasis on the health and wellness of the Hispanic community. 

This year marked the 10th anniversary of Coca-Cola’s Summer Love Festival: three days of parties, games, spas and music for Israeli teens—all with unlimited access to Coca-Cola. Of course, not every teenager who’d like to go can attend, setting up those who are absent for a serious case of FOMO: the fear of missing out, and in this case, the uneasy feeling that your peers are having a better time than you are. So Coca-Cola created a solution for a few of those left out: Social Robots, which allowed teens to join the fun virtually.

Tr3s joined forces with Pepsi to amplify the Vive Hoy (Live For Now) program for the US Hispanic audience and offer viewers nationwide the chance to win the ultimate roadie experience and gain an exclusive backstage pass to a 3BALLMTY concert. This partnership underlines the continued efforts of both Tr3s and Pepsi to bring Latino music fans closer to their favorite artists through unique and memorable experiences.

  The Latin Recording Academy and Eventus announced that Rubén Blades, Fonseca, Arthur Hanlon, Víctor Manuelle, Draco Rosa, and Voz de Mando will perform at various Latin GRAMMY Acoustic Sessions across the country.

Sherwin-Williams will honor Latinos during Hispanic Heritage Month, September 15 — October 15, by featuring colors inspired by Hispanic culture and the flags of Latin America with its Color Latino celebration.

  Univision Communications Inc. announced that it has completed a marketing partnership with Scion for a campaign to begin this fall showcasing Scion’s “Pure Process” to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties.

  This past Sunday, September 8th, 2013, Liberman Broadcasting Inc. and Del Rey Marketing hosted the largest Fiestas Patrias celebration in the United States.

For thirteen years running and laughing, Congressional Hispanic Caucus Institute (CHCI) and NUVOtv have teamed up to provide comic relief during CHCI’s annual Hispanic Heritage Month events.  From Carlos Mencia and Cheech Marin, to Greg Giraldo and Paul Rodriguez, the top Latino comics in America have turned out to show support for CHCI’s leadership development programs while providing an oasis of humor for thousands of CHCI stakeholders over the yea

Telemundo Station Group is celebrating Fiestas Patrias by participating in a series of events to be held surrounding the independence of Mexico and various Latin American countries, including Belize, Brazil, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala and Chile that takes place in September.

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.

On average consumers receive 3000 advertising messages every day. This amounts to over 1 million messages per year. How do brands break through the clutter and deliver distinctive and effective messaging are “key” questions most creative executives and agencies try to address.

Schick Xtreme3 announced the launch of “Camino Al E xito”, (Journey to Success), a national Hispanic campaign that offers one boxer and one dancer the chance to make their dreams a reality.

Latino music fans can get the inside scoop on the 2013 Outside Lands Music and Arts Festival in San Francisco, thanks to Toyota and Latin pop music star Ximena Sarinana. Toyota will be there every step of the way, with Ms. Sarinana chronicling the event in a week-long social media series centered on music and culture.