Popular announced the launch of their new music special, ¡Sonó, Sonó…Tite Curet! This year marks the 19th anniversary of the holiday music special. ¡Sonó, Sonó…Tite Curet! is dedicated to renowned Puerto Rican composer Catalino Curet Alonso, best known as “Tite.”
Promotions & Events
Get to Know the Sponsors of the Latin GRAMMY Awards.
While Latin GRAMMY weeks is filled with events and celebrity power, the surrounding activities and glamour present a great platform for participating brands and sponsors to enhance their connection with the Latino consumer base. Below is a rundown of the sponsors as officially reported by the Latin Recording Academy and a video recap from the Heineken “House of Music” inside the Mandalay Bay. By Lili Gil, Media Contributor and XL Alliance Managing Partner
Available on HispanicCMO.com
Dunkin’ Donuts partners with Universal Music Latin Entertainment’s ‘Noche de Estrellas’.
Dunkin’ Donuts announced an exciting new sponsorship with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night.
Toyota & Entravision host ‘Camry for a Better Commute’ Concert.
Entravision Communications Corporation and Toyota Motor Sales, U.S.A., Inc. (TMS) have partnered to celebrate the launch of the all-new 2012 Toyota Camry at the “Camry for a Better Commute” Concert”.
Dewar’s & Universal Music Latin Entertainment celebrate Latin music’s hottest night of year.
Dewar’s Blended Scotch Whisky and Universal Music Latin Entertainment (UMLE) announced an exclusive relationship for a campaign in celebration of Latin music’s hottest night of the year on November 10. The campaign begins today with a launch of a unique collaborative Facebook application designed to make it easy for music fans (aged 21 and over) who are not attending the international Latin music awards show to stay connected online to their favorite nominated Universal Latin artists via the Dewar’s Facebook page.
Azteca América partners with LA Phil LIVE!
This 2011-2012 season of the Los Angeles Philharmonic marks the first year of partnership between Azteca America and LA Phil.
Chrysler Brand and Chivas USA Team Up to drive Soccer Fan Experience.
Chrysler brand and Chivas USA are generating soccer fan excitement in the Los Angeles area. With a multiplatform promotion online, at dealers, and at the stadium there’s something for everyone to experience.
Immigrant Archive Project sponsored by Farmers Insurance.
The Immigrant Archive Project (IAP) and Farmers Insurance will host a special presentation featuring the stories of struggle and triumph of some of Southern California’s most successful immigrants during a special media event to be held on Thursday, October 6 at 8:00 a.m. at La Plaza de Cultura y Artes in the Historical El Pueblo de Los Angeles district, across from historic Olvera Street.
