Coca-Cola is rolling out new marketing programs to encourage Hispanic consumers to pursue their dreams and connect with multicultural teens. In addition, the Company is offering new packaging options to give them more convenient ways to enjoy their favorite beverage.
Promotions & Events
Dr Pepper launches Familia23 contest.
Dr Pepper is awarding the ultimate family fiesta to families who live life to the fullest through its Familia23 contest. The contest is part of the Dr Pepper year-long celebration of living “Vida a la 23” — a flavorful, bicultural life to the “23rd power.”
ImpreMedia, Mayweather Promotions & Golden Boy Promotions announce marketing.
ImpreMedia, Mayweather Promotions and Golden Boy Promotions have partnered to develop an unprecedented multimedia program for the welterweight fight between Floyd Mayweather and Juan Manuel Marquez entitled MAYWEATHER vs., MARQUEZ: “Number One/Número Uno,” and scheduled to take place Saturday, September 19, 2009 at the MGM Grand in Las Vegas and broadcast live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.
