La Opinión announced its 2nd annual Mujeres Destacadas (Exceptional Women) recognition and awards ceremony to be held at the Cathedral Plaza in downtown Los Angeles on Thursday, March 27, 2008.
Promotions & Events
Scott’s DICHONARIO goes mobile.
The world’s only dictionary of Spanish-language sayings, or dichos, will go mobile, next month, roaming the streets of Los Angeles’ Hispanic neighborhoods for several weeks, before setting off on a six-week-long, cross-country road trip.
DDB returns as global agency partner of Portfolio Night.
For the second consecutive year Alma DDB in collaboration with DDB Worldwide is partnering with ihaveanidea, advertising’s intellectual archive, to stage Portfolio Night, the ad industry’s only global portfolio review and recruitment event.
Telemundo & Pepsi launch Latin Billboard promotion.
Telemundo announced it has partnered with Pepsi to launch a special multi-platform promotion, in the form of a sweepstakes, for the Latin Billboard Awards in seven key Hispanic markets.
Jarritos Brand ties in with Fox Searchlight Pictures and The Weinstein Company.
The promotion is in 11 major Hispanic markets where retailers will award consumers with custom-designed t-shirts and passes to screenings of the movie in advance of the general release on March 19th of Same Moon (La Misma Luna).
Marianne/Marianne Plus is holding an Island wide model search in Puerto Rico.
Marianne/Marianne Plus is holding an island wide model search in their Puerto Rico stores. From March 1st to April 15th Contemporary and Plus women ages 18 and above will be able to enter the model search.
BK teams up with ‘Billboard Latino’.
Burger King Corporation (BKC) returns to present the hottest and latest Latino musicians through the Tu Ciudad, Tu Música talent showcase. The national promotion includes a competition that sets aspiring artists against one another onstage for the opportunity to be crowned the best local band in each of 10 U.S. cities.
Sprint brings Juanes closer to You.
Sprint continues its sponsorship of twelve-time Latin Grammy awarding winning artist Juanes, and launches an extensive multimedia campaign providing its subscribers with Latin mobile entertainment as Juanes’ U.S. tour “La Vida World Tour” kicks off on March 6th in New York City.