Promotions & Events

On September 16, when Mexico celebrates its independence, more than 30 million Mexicans living in the United States will join the festivities with enthusiasm. This year, for the first time ever, Diageo, the maker of Buchanan’s Blended Scotch Whisky and the world’s leading premium drinks company, will distribute thousands of leather wristbands with the colors of the Mexican flag. As early as August, the Mexican community will be able to show off their wristbands as a symbol of Mexican pride.

Wheaties will commemorate Hispanic Heritage Month with the release of a new special-edition package honoring the late Pittsburgh Pirates Hall of Famer Roberto Clemente. The package was unveiled today at PNC Park in Pittsburgh, with members of the Clemente family and representatives of Major League Baseball taking part in the ceremony.

Los Angeles celebrates Hispanic Heritage Month — Sept. 15 to Oct. 15 — con mucho entusiasmo. Timed to coincide with several important events — Mexican Independence Day (Sept. 16), Central American Independence Day in Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua (all on Sept. 15), and Dia de la Raza (Oct. 12). Events are planned all over the city — large and small, festive and somber.

Budweiser and the Mexican Olympic Committee announced the beer brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.

V-CAST, a new product of Verizon Wireless and dubbed the next generation of wireless technology, is making it possible for Hispanics to move to the beat of the hottest Latin pop star and crossover artist, Shakira.

According to ADrants.com, to persuade Mexican men not to illegally consume turtles’ eggs which they believe to be aphrodisiacs, the California-based group Wildcoast has launched an ad campaign featuring models with bulging breasts with the headline, “My man does not need turtle eggs because he knows they don’t make him more potent.” Unfortunately, few women are as hot as those found in models and, correctly or incorrectly, some men may feel the need for a little boost with sexual arousal.

General Motors Corp. and Latino Art Beat announced that five students from different cities won local “What Hispanic/Latino Heritage and Culture Mean to Me!” art contests and will go on to compete for the national grand prize of a $10,000 scholarship and a chance to have his artwork appear in GM’s Hispanic Heritage Month advertising.

Univision’s “Premios Juventud” (Youth Awards) honors the biggest names in Latin entertainment, fashion and sports. The event will be held at the University of Miami’s Convocation Center on Thursday, September 22 and this year, 400 Miami-Dade County Public High School Spanish-language students will get the opportunity to watch the show live by participating in a reading contest.

In celebration of Hispanic Heritage Month, Nordstrom will showcase El Amor Ahora (Love Now), a bold and inspiring exhibit of artwork from a group of talented Hispanic artists. For the third year in a row, artists from around the world reflect their unique and personal ideas of love in a series of paintings and illustrations. The exhibit will be displayed in select Nordstrom stores from September 15 – October 15.

Every year the largest and most waited for Salsa Musical Festival in the World has been celebrated in New York’s Madison Square Garden. This year completes a milestone that atones for the longevity of the music genre, as well as its major promoter, Ralph Mercado.