The 2004 Caminos al Exito / Roads to Success campaign continues to break records every year. This year’s strategy proves to be its most ambitious yet, with the largest Hispanic bone marrow drive that the City of Hope has undertaken.
Promotions & Events
This Isn’t an Ordinary Can of Coke.
Go ahead, give it a shot…”You Can Win, But You Can’t Hide”. This summer, some unsuspecting consumers will go to their fridges to enjoy an ice-cold, refreshing can of Coca-Cola, only to find that it’s not a can of Coca-Cola at all. What looks like a hi-tech, space age device is in fact the latest innovation from Coca-Cola – a specially designed can that has been transformed into a Global Positioning System (GPS) transponder and cell phone.
Girl Scouts Of The USA Launched Spanish-Language Web Site.
Girl Scouts of the USA launches an official Spanish-language Web site. The new Web site provides important content on the Girl Scout program and opportunities available to the nation’s girls, including Latinas, one of the fastest growing populations within the Girl Scout organization.
Consumer Promotions Expenditures Doubled Consumer Advertising In 2003.
The Promotion Marketing Association (PMA) released the results of the 2004 Annual Industry Trends Report, which found that the migration of marketing dollars away from advertising truly gained steam in 2003. Survey respondents said they spent almost twice as much of their total 2003 budget on consumer promotion (46%) than they did on consumer advertising (24.2%). The survey also found that promotion spending reached over $288.3 billion in 2003, up 9.7% from the previous year.
Puerto Rico Heineken JazzFest Kicks Off June 3rd.
Warm weather, beautiful beaches, exotic tropical settings, diverse activities and authentic Latin culture, cuisine and history. These are the flavors and experiences thousands of jazz lovers will enjoy at the 14th Annual Puerto Rico Heineken JazzFest taking place June 3-6 at the Tito Puente Amphitheater in San Juan.
