Public Relations

Balsera Communications and Tandem of Argentina announced their affiliation agreement to provide joint communications, public affairs and market development services to businesses, non-profits and local, state and federal governments in the United States and Argentina.

Our job is not always easy, since many times we need to manage the public relations process in the US Hispanic Market, which is solely Business to Consumer (B2C) driven.  By Gene Bryan / Hispanic Media Sales, Inc.

PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer PR campaigns because you must sell the company first and the product or service second.

It takes a special kind of person to be successful in business-to-business (B2B) public relations. They need to be ambitious, excited at the prospect of understanding how companies operate, detail-oriented, creative and (in agencies at least) highly organised and efficient.  By Heather Baker, @TopLineFounder

Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?

Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.

The Hispanic Public Relations Association (HPRA) Miami chapter announced its Board of Directors for 2016.

Saatchi & Saatchi Los Angeles announced that Romina Bongiovanni as Director of Earned Media.  

MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.

No matter your brand, your client or your industry, everyone is looking to get noticed. In order to make this happen, it’s important to have a solid PR strategy in place. The world of PR is drastically changing, and in order to get in the spotlight you need to be innovative and forward-thinking. Companies and their PR agencies have become increasingly savvy in an attempt to stay relevant and to increase brand awareness. Catching the attention of the masses is not always as simple as just distributing a press release.  By Alejandra Londoño / Vice President of International Expansion at Juan Valdez

If everything you read about millennials is only partially true, then we as employers should be afraid to hire anyone who was born in the ‘80s. Thus, if I was a millennial (which I am not), I would feel pretty bad about myself and the likelihood of reaching my fullest potential given all of the negative things that have been said and written about me—from my work ethic, need for positive affirmation and inability to take criticism to my lack of loyalty and quest for the fastest route to the corner office. So I thought I would provide the many millennials in the workforce with a can’t-miss plan for professional success that will, once and for all, quell all the haters out there.  By Michael A. Olguin / President of Havas Formula

Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.

República announced that it was selected by PR News as one of the “Top Places to Work in PR.”

It’s a common debate for businesses: Who should be responsible for corporate social media activities?

The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

Uber chose Newlink Communications to work collaboratively in its communication strategy for the Latin America region.

Edelman revealed the results from its ninth annual entertainment study, which found that when it comes to creating entertaining content, consumers equally trust content creators, distributors and brands (72 percent trust traditional cable networks; 73 percent trust traditional broadcast networks; 74 percent trust online video streaming platforms; 75 percent trust companies whose products they buy).

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill was selected as the first-ever recipient of the Hispanic Public Relations Association (HPRA) National Pioneer of the Year Award. He will be recognized amongst colleagues during the 2015 HPRA National BRAVO Awards ceremony on October 8, 2015 at The New York Palace Hotel.