Public Relations

Prior to Reina Rebelde’s official launch, Chic Influence had a significant role in developing the brand’s messaging and values, but with the official AOR duties, the agency will lead the strategy and execution of all communications efforts across traditional media, digital media and social media

Burson-Marsteller announced that Mike Fernandez has been named U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.

Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.

Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade. In fact, we asked about 1,300 writers, editors, and contributors for some specific numbers. This is what we found.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Last week I elaborated on the awkward way some people offer me money to plug their faux-news, products &/or services in my weekly op-ed.
• I repeat: there are other legit ways to promote your wares properly, possibly with much better results & ROI than clumsy make-believe journalism.
• Just call me and we’ll discuss.
• As you can imagine, I also receive tons of press releases all the time.
• Lots and lots.
• In the majority of cases, said PR efforts are shotgun approaches blasted wholesale to every single publication in America and beyond.
• No news new there.
• Most go utterly ignored.

Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.  

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• “In the future, marketing will be like sex: only losers will pay for it.”
• The line is not mine.
• It was coined by the great adman Jon Bond.
• It is a bit vulgar, yes.

Santa Cruz Communications (SCC) is celebrating 15 years providing communication services at national, regional and local levels to a wide variety of industries

Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.

Mosaico PR has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market.

Ogilvy Public Relations today announced that Andrea Romero has been named Vice President of Corporate Communications, USA effective immediately. 

Burson-Marsteller has named Mike Fernandez Chair of its Global Corporate and Financial Practice. 

Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers. 

Ruiz Strategies has partnered with Madrid-based Atrevia to create an international, bilingual communications partnership that will strategically serve the needs of  large multinational and global companies.

Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award.

For many companies, cost reduction efforts become an endless downward spiral.  As soon as one cost reduction program is completed, it’s followed by another.  Competitors become locked in a race to the bottom, as price reductions predicated on cost reductions are countered by more cost-cutting from competitors to drive another round of price declines.  Before you know it, the industry has shrunk and retailers, manufacturers and consumers alike all lose out on greater growth and access to greater innovation.  By Jason Green, CEO, The Cambridge Group, and Dan Vucovich, former SVP, President U.S.,
The Hershey Co.

The 2016 Summer Olympic Games are underway and, like most of America — most of the world, really — I’m fully engrossed in the action … and the drama.  By Tara Reid – VP Consumer Technology / Havas Formula

The media business, in the face of competition from Facebook and Google, is fighting for attention, eyeballs and advertising dollars.  And the challenges facing media sellers are becoming increasingly more complex, as our focus shifts from targeting audience “segments” to reaching individuals.  How can marketers and media brands continue to serve and succeed?

The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. Upstarts question the safety of ingredients, the integrity of the supply chain, and the sanctity of long-held business models. Consumers have new expectations of brands, with 62 percent saying they refuse to buy a brand if it fails to meet its obligations to society.  By Richard Edelman- President and CEO / Edelman