Hispanic radio listeners are favorable towards and open to listening to Country music, according to a new survey conducted by Edison Media Research on behalf of the Country Radio Broadcasters. Yet, potential listening among Hispanic consumers is hampered by a lack of awareness of their local stations and a perceived lack of outreach by Country radio.
Radio
Young consumers multitask at the expense of Radio.
Internet users under 25 have multitasking in their DNA, but they may be tuning out radio.
Internet, cellphone and MP3 player usage is cutting into radio time among 15-to-24-year-olds, according to a study by Bridge Ratings.
Hispanic American relationship to Country Radio and Music.
The Country Radio Broadcasters, Inc. (CRB) have announced that they will collaborate with Edison Media Research to undertake the first-ever study of Hispanic Americans and their relationship with Country Radio and Country Music.
Mamá and child: who teaches what to whom?
Everyone agrees that women and men are different. During the process of migration, these differences take a toll. Different women will react different to the same situations regardless of their age or country of origin. During my interviews with four very different women I was surprised to learn how they view the world and how they have learned to live in a place so different from ‘home.’
SIRIUS and XM to combine in $13B merger.
XM Satellite and SIRIUS Satellite Radio announced that they have entered into a definitive agreement, under which the companies will be combined in a tax-free, all-stock merger of equals with a combined enterprise value of approximately $13 billion, which includes net debt of approximately $1.6 billion.
Arbitron receives Media Rating Council accreditation for PPM.
Arbitron Inc. announced that the Media Rating Council (MRC) has accredited the Portable People MeterTM radio ratings data in Houston.
Watching TV is favorite after-school kids activity.
Watching television is the favorite after-school activity among kids ages 6-11, while playing video games comes in second for boys—ahead of playing sports, according to data from Mediamark Research Inc.