Univision Radio unveiled its plans to add three new shows to the already popular and well-established AM programming slate on the Univision Radio Network, RadioCadena Univision.
Radio
Border Media Partners taps Lotus Entravision Reps for National Sales.
Border Media Partners (BMP) has tapped Lotus Entravision Reps (LER) to handle all of its Spanish radio national advertising sales. The partnership between LER and Border Media Partners begins immediately. Under the terms of the agreement, Lotus Entravision Reps is responsible for bringing national advertisers and agencies to BMP.
The next 10 years: Radio’s biggest challenge.
Radio continues to take it on the chin with advertisers and Wall Street, but finding the root cause of Radio’s doldrums is like peeling an onion. Some point to Radio’s tremendous installed user base and reach and contend that the problem is simply a PR issue. Others observe that Radio is losing the technology battle, and is being eclipsed by new media platforms such as satellite and Internet radio. Or is it consolidation? Content? Global Warming?
La Preciosa Network Goes Silent On May 1,
According to Radio & Records magazine, as a sign of support for what is being labeled by protest organizers as “A Day Without Latinos” and by others as “A Day Without A Mexican,” La Preciosa Network’s on-air staff will not speak on the air on May 1.
Touting radio as an essential medium for all advertisers.
In a series of humorous — and at times, eye-wincing — print advertisements, the Radio Advertising Bureau (RAB) unveils its new campaign this week that promotes the medium as a highly effective and essential tool for today’s advertisers and their agencies.
The Infinite Dial Study: Radio’s Digital Platforms Online, Satellite, HD Radio & Podcasting.
The proliferation of digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is a testament to the popularity of radio programming. The Infinite Dial: Radio’s Digital Platforms, a new study by Arbitron Inc. and Edison Media Research, explores this expansion of the radio market and its implications for advertisers and media planners. Download study.
Eduardo Caballero – Giant of American Broadcasting.
The Library of American Broadcasting Foundation has elected Eduardo Caballero Hispanic industry pioneer and media veteran to join the distinguished list of Giants of American Broadcasting for contributions to the electronic arts.
