Radio

Paragon Media Strategies recently surveyed 404 radio listeners (42% male / 58% female) to determine listeners’ opinions about national radio contests.

Radio Tracking Data, LLC, a radio monitoring company, released a new and powerful ads monitoring service for all Spanish radio stations in the US -MoreSpots.com.

The Radio Ad Effectiveness Lab is pleased to present its third major new study in twelve months. This project is our largest yet, and it addresses the core issue of advertising—Return on Investment. The results confirm our prior theories: Radio’s ROI in this test was 49% higher than we observed for television.

According to Radio and Records magazine, in response to last week’s $25 million Emmis suit against Spanish Broadcasting System over SBS’s flip of KXOL/Los Angeles from Spanish Contemporary to a bilingual “Hurban” format as “Latino 96.3,” SBS has sent a letter to FCC Chairman Kevin Martin seeking FCC intervention over what SBS claims are anticompetitive practices on Emmis’ part.

A recent analysis of “radio myths,” by the Radio Advertising Bureau, seeks to dispel radio issues that they suggest are “misunderstood, exaggerated, or underestimated.”

This week’s most-played radio commercials in America’s top markets.

Whenever I hear “Radio is a frequency medium” I shudder. It implies two things, neither good. Either Radio messages don’t communicate very well, so you need say it again and again just to be sure. Or Radio’s reach is so limited that any typical schedule soon runs out of new listeners.

According to Radio &Rrecords magazine, Emmis wants $25 million from Spanish Broadcasting System in L.A. – and a format change. The May 31 lawsuit shows that Emmis claims it was blindsided when SBS “suddenly and unceremoniously changed its format” from Spanish to bilingual urban hip-hop and reggaeton – a threat to Emmis’ Power 106. Emmis objects because SBS-owned KXOL-FM is leasing tower space from it.

This week’s most-played radio commercials in America’s top markets.

Univision Radio today launched “La Kalle 105.9/92.7 FM,” a new youth-targeted Spanish-language radio station that will cater to New York Hispanics in the highly sought-after 18-34 demographic.

Spanish Broadcasting System’s KXOL-FM in Los Angeles changed format to beginning targeting the young 18-24 year old Latinos. It was blogged last week on the net that SBS cannot change to a new format, since it violates the provision of usage of the Emmis Los Angeles radio station towers.

According to the New York Daily News, Luis Jimenez lead host of Spanish Broadcasting System’s WSKQ-FM (La Mega 97.9) “El Vacilón De La Mañana” morning show has not shown up for work in two days and has threatened to quit.

Insiders speculate a contractual problem surrounding the salaries and benefits for himself and show members, seeking to equate those paid to general market personalties with the same ratings position in the New York Market and broadcast over a network in multiple markets.

Spanish Broadcasting System has flipped their KXOL-FM to Latino 96.3 in Los Angeles.

Latino 96.3 is now a Hispanic 12-17 year old urban/hip-hop/rap radio station competing against mainstream hip-hop/rap stations, moving away from its traditional core of older Hispanic consumers.

Forty-seven percent of consumers say that they would listen to a radio station “a lot more” if that station had noticeably fewer commercial breaks, while 44 percent say that they would listen “a lot more” if that station had shorter commercial breaks. These findings are from Spot Load Study 2005: Managing Radio Commercials for Advertisers and Listeners a new study of consumer attitudes toward radio commercials conducted by Arbitron Inc. and Edison Media Research.