According to Radio & records magazine, Spanish Broadcasting System’s KLAX (La Raza)/Los Angeles is now the market’s No. 1 station en Español thanks to a 3.0-3.9 12+ surge that pushes the station from 10th to fourth overall.
Radio
Independent Spanish Broadcasters Elect Board.
It was announced this week that the Independent Spanish Broadcasters Association (“ISBA”) elected its first Board of Directors and officers at the Association’s constitutional meeting on Wednesday, April 21, 2004. The meeting, which was held in Las Vegas during the National Association of Broadcasters convention, was widely attended by representatives of many of the nation’s independent Spanish-language broadcasting and media companies, and featured welcoming remarks by FCC Commissioner Jonathan Adelstein.
Study Reveals A Higher Level Of Education Among Latin American Immigrants.
A higher educated wave of professionals and entrepreneurs have arrived in South Florida during the last few years, according to the study “Latin Review 2004” recently conducted by StatMark, a market research firm with offices in Miami, Florida, and Caracas, Venezuela.
Key Attitudinal Differences Between Spanish & English TV Advertising Audiences.
A survey by Simmons Market Research Bureau offers intriguing new information on the television advertising preferences of the growing Hispanic market. Supporting findings from a recently released Univision study about Spanish- and English-language TV viewers, the Fall 2003 Simmons National Consumer Study offers critical new insights into Spanish viewers’ more positive attitudes toward TV advertising.
