Research

The DDB Life Style Study has revealed insights on the differences between men and women’s perspectives about the significance of Valentine’s Day.

Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

Todobebé, Inc revealed key insights about Latinas and Hispanic mothers, after analyzing data from polls conducted during 2011 among visitors to its site.

A mom’s own circle of friends is her most trusted source of information when considering purchases for her family and herself, according to results of The Shopping Mom’s Mindset, a new study released by The 360PR MomSquad and conducted by 360 Public Relations and Cool Mom Picks. At the same time, the study found that a brand’s web site still trumps its Facebook page and Twitter stream as a mom-trusted resource, though moms continue to increase their use of Facebook and other social media.

Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

According to a national study released, moms are feeling overwhelming pressure to overspend on products for their babies even as they significantly cut back in nearly every other area of their lives to cope with these challenging times.

A comprehensive new research study, “ToGetHerThere: Girls’ Insights on Leadership,” commissioned by Girl Scouts in partnership with GFK Roper, reveals that while girls are generally optimistic about their futures, they still see glass ceilings in today’s society that will get in the way of achieving their leadership potential. DOWNLOAD Report Here.

Two out of three (66 percent) consumers switched companies – including wireless phone, cable and utilities – as a result of poor customer service in 2011 even as their satisfaction with the services provided by those companies rose, according to new research released by Accenture. The research findings pose new challenges for marketers as they focus on building customer loyalty and improving market share in a very competitive business environment. DOWNLOAD Report Here.

Mamiverse.com released results of a Florida Poll of Latina Mom voters. Conducted in partnership with Latino Decisions, a Washington DC based research firm, and impreMedia, these poll results provide a unique window into the minds of this influential Latina decision-maker and the key swing vote in states like Florida, Arizona, Colorado, and Nevada.

Nielsen released a new report indicating that 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

Today’s U.S. female consumer increases her impact as receiver, broadcaster and influencer of key information, according to a research study published by Fleishman-Hillard International Communications, in conjunction with Hearst Magazines. From her ever-expanding social circle to the unique way she buys across categories, the chief executive officer of American households is wielding her consumer influence like never before. DOWNLOAD Report Here.

Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group’s latest MarketPulse survey. However, the survey also underscored shoppers’ continued conservatism in spending practices and their focus on maintaining the frugal habits initiated during the recession.

Hispanic sports fans have become one of ESPN’s most important target audiences, across digital and traditional platforms alike. And to be sure its efforts are as relevant and engaging as possible, ESPN Research+Analytics has made understanding this audience a top priority. By Robert DeFelice is Vice President, Client Service, in the Media team at Knowledge Networks.

According to the results of a new study released by The NPD Group, Inc. women were more frugal and more thrifty then men in their spending for holiday gifts this past season.

Cara O’Flynn announced the launch of Perspectiva Research, LLC. based in New York City dedicated to using data to make sure that clients’ strategies are aligned with current trends.