Research

A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion, a 6.3 percent decline over the previous 12 months. Over the same time period, African-American ad spending fell 9.6% to $1.8 billion. Report download available here.

The U.S. Census Bureau released new American Community Survey (ACS) data today covering the three-year period between 2006 and 2008 on a wide range of socioeconomic, housing and demographic characteristics for communities across the nation, part of an ongoing statistical portrait of America.

The Immigration Policy Center released a new report, Breaking Down the Problems: What’s Wrong With our Immigration System. This special report looks at the impact our outdated and inefficient immigration system is having on our nation and discusses the failures of the system under two broad categories: structural failure and inadequate responses. Download report here.

The U.S. Census Bureau recently released data on the Latino population of the United States that underscores the extent to which the immigrant experience is embedded in the social (and political) fabric of the United States in three important ways. Download study here.

A new survey by Zogby International finds that people in Mexico think that granting legal status to illegal immigrants would encourage more illegal immigration to the United States. As the top immigrant-sending country for both legal and illegal immigrants, views on immigration in Mexico can provide insight into the likely impact of an amnesty, as well as other questions related to immigration.

More than six-in-ten Hispanics in the U.S. self-identify as being of Mexican origin. Nine of the other ten largest Hispanic origin groups—Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian—account for about a third of the U.S. Hispanic population. There are differences across these ten population groups in the share of each that is foreign born, citizen (by birth or naturalization), and proficient in English. They are also of varying age, tend to live in different areas within the U.S, and have varying levels of education, homeownership rates, and poverty rates. These and other characteristics are explored in ten fact sheets, one for each country-of-origin group. Each population is also compared with all Hispanics and the U.S. population overall. CLICK here to download.

Latina voters with access to the internet are more likely to be informed about new state laws and the legislative process in general than non-connected Latina voters, according to a report released by HOPE (Hispanas Organized for Political Equality).

Young Latino adults in the United States are more likely to be in school or the work force now than their counterparts were in previous generations. In 1970, 77% of Hispanics ages 16 to 251 were either working, going to school or serving in the military; by 2007, 86% of Latinos in this coming-of-age group were taking part in these skill-building endeavors, according to a comprehensive analysis of four decades of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center.

Arbitron Inc. announced the formation of a Cross-Platform media measurement group and the complementary expansion of its executive management team. By establishing this group, which brings together product development, sales and product management, Arbitron is taking a significant step in leveraging its Portable People Meter (PPM) technologies beyond its traditional radio business.

A new report released by the U.S. Census Bureau finds that the 5.6 million stay-at-home mothers in 2007 were younger and more likely to be Hispanic and foreign-born than mothers who were in the labor force. Nearly one-fourth of all married-couple families in the U.S. had a stay-at-home mother.

Alterian announced the results of a recent research study revealing that the emergence of new social media channels is forcing organizations to radically rethink and evolve their marketing techniques.

The Hispanic Origin Population in the United States: 2007 and 2008 — National-level tabulations from the Current Population Survey on this population group are shown by a wide range of demographic and socioeconomic characteristics. They include information on the generational distribution of the Hispanic population, as well as of specific groups, such as Mexican, Puerto Rican and Cuban. Download HERE.

It may surprise anyone following the charges of racism that have flared up during the debate over President Obama’s health care proposals, but a survey taken this summer found that fewer people perceived there are strong conflicts between blacks and whites than saw strong conflicts between immigrants and the native born, or between rich people and poor people.

A majority (55%) of adults said there are “very strong” or “strong” conflicts between immigrants and people born in the United States. Nearly as many — 47% — said the same about conflicts between rich people and poor people, according to a nationally representative survey by the Pew Research Center Social & Demographic Trends project.