This analysis tests the often-made argument that immigrants only do jobs Americans don’t want. If the argument is correct, there should be occupations comprised entirely or almost entirely of immigrants.
Research
Multicultural Youth embrace their background & urge Marketers to do the same.
Today’s young multiculturals, or Young MCs, embrace their ethnic heritage and American upbringing – they enjoy their bilingual advantage and are proud of their roots. However, multiculturals still strive to be viewed as more than just a label of their ethnicity and the stereotypes that tend to follow. They consider themselves Ethnic Americans and look to companies, brands, and the media to help reflect those ideals.
Increase Brand Credibility and Motivate Purchasing Decisions by Hispanic Women.
Univision Communications Inc. unveiled new research that emphasizes the importance of beauty to Hispanic women and sheds light on the key drivers that directly influence Latinas’ purchasing decisions. The research is based on a national phone survey conducted by Simmons, an Experian Company.
Geographic dispersion of Latinos in NY State does not erase gaps in Income & Education.
While Hispanic New Yorkers who have left New York City to settle across the state have increased their education and earnings, large gaps persist or have widened compared to non-Hispanic whites, according to a new report by the University at Albany-based New York Latino Research and Resources Network (NYLARNet).
Pepsi Optimism Project (POP) finds most Americans see the Glass as Half Full.
Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than in 2008 .
Starcom Mediavest Grop & Telemundo announce ‘Beyond Demographics Latino Identity’ study.
Starcom MediaVest Group (SMG), in collaboration with Telemundo Communications Group has announced the Beyond Demographics Latino Identity study aimed at providing advertisers with a deeper understanding of Latino consumers in the U.S.
Racial disparities in unemployment vary widely by state.
The labor market crisis is breaking national records each month, with no end in sight. The heaviest burden is falling on blacks and Hispanics, who are contending with much higher unemployment rates than whites nationally—about one-and-a-half times as high for Hispanics and twice as high for blacks.
Univision Radio does not renew PPM contracts with Arbitron.
Arbitron stated in their Q2 2009 earnings call that Univision Radio will not renew their PPM contract with Arbitron in Miami, San Diego, and Phoenix.
Mexican Immigrants: How Many Come? How Many Leave?
The flow of immigrants from Mexico to the United States has declined sharply since mid-decade, but there is no evidence of an increase during this period in the number of Mexican-born migrants returning home from the U.S., according to a new analysis by the Pew Hispanic Center of government data from both countries.
From Hayworth to Cansino: turning the Tides in Latino Movie-Going sensibilities.
Latinos represent an overwhelming 28% of today’s heavy moviegoers…
Census: USA Counties.
This latest update features more than 6,000 data items at the national, state and county level from a variety of sources. New and revised data items include 2008 age, sex, race and Hispanic origin; 2006 births, deaths and infant deaths; 2007 Census of Agriculture; 2008 civilian labor force; 2007 personal income and earnings; 2007 total employment by industry; and 2008 building permits.
