Even in the digital age, reading tops the list.
US consumers say their favorite leisure activities are reading, watching TV and spending time with friends and family, according to The Harris Poll.
Research
Older vehicle buyers less likely to consider Import – younger buyers more likely to avoid Domestic.
While older buyers who purchase domestic vehicles are more likely to avoid purchasing certain models because they are imports, younger consumers who purchase import vehicles are more likely to avoid models because they are of domestic origin, according to the J.D. Power and Associates 2007 Avoider Study.
Legal and illegal immigrant numbers at Record Highs.
A new report by the Center for Immigration Studies examines the size, growth, and characteristics of the nation’s immigrant, or foreign-born, population as of March 2007. The reported provides a detailed picture of overall immigrant population, and of the illegal immigrant population specifically.
Census: Thanksgiving Day.
In the fall of 1621, the religious separatist Pilgrims held a three-day feast to celebrate a bountiful harvest, an event many regard as the nation’s first Thanksgiving. It eventually became a national holiday in 1863 when President Abraham Lincoln proclaimed the last Thursday of November as a national day of thanksgiving. Later, President Franklin Roosevelt clarified that Thanksgiving should always be celebrated on the fourth Thursday of the month to encourage earlier holiday shopping, never on the occasional fifth Thursday.
Mobile Attitude and Usage Study.
The Mobile Marketing Association (MMA) announced the results of its third-annual Mobile Attitude and Usage Study. The study provides insights into overall consumer mobile usage by demographic group, awareness and usage of mobile phone features and services, and interest in and concerns about specific applications.
The 2007 Holiday Season.
The holiday season is a time for gathering and celebrating with friends and family, gift-giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.
Hispanic Gift Card use soars 33%.
Retailers are seeing an increase in both the cash value amount and use of gift cards among Hispanics.
According to Comdata Stored Value Solutions’ (CSVS) fifth annual gift card survey, Hispanics received gift cards with the highest average value among all ethnic groups at an average balance of $71, compared to $41 for Caucasians and $60 for African-Americans. The Hispanic total was a 33 percent increase over last year.
Nielsen: Spanish-Language ad spending remains strong.
Total ad spending in Spanish-Language media for the first half of 2007 reached $2.87 billion, reporting a 2.3% increase over the same time period last year, according to Nielsen Monitor-Plus.
HDTV HOUSEHOLDS.
The Nielsen Company announced that 13.7% of TV households in the U.S. are equipped with an HD television and HD tuner capable of receiving signals in HD (HD Capable), while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station (HD Receivable).
Parents more active in raising their children – children get less Television Time.
Parents are taking a more active role in the lives of their children than they did 10 years ago, according to data released by the U.S. Census Bureau. For example, in 2004, 47 percent of teenagers had restrictions on what they watched on television, when they watched, and for how long, up from 40 percent in 1994.
Search Marketing vital for Brand Building and Driving Offline Sales for CPG companies.
comScore, Inc. released findings from a major research study analyzing the role of online search in generating Web site traffic for a number of consumer packaged goods (“CPG”) categories, including baby care, personal care, home care, and packaged food.
Between here and there: How attached are Latino Immigrants to their native country?
Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably.
Gay & Lesbian opinions on print ads & commercials.
New American Dimensions, LLC and Asterix Group reveal what motivates purchasing decisions of gays and lesbians, providing mainstream marketing executives with a one-of-a-kind glimpse into the lives of this coveted niche market.
Renters 4X more likely to move than homeowners.
The U.S. Census Bureau has released a series of 34 tables on the 40 million Americans who moved between 2005 and 2006, including characteristics of movers by type of move.
