How a woman approaches shopping can tell you many things about her. If you can truly understand how she shops, you have a good chance to understand how best to connect with her, what messages to send, and how to engage her with your brand. In an online survey of over 3,000 women, AMP Agency found that women have an innate way of thinking about shopping.
It is a lifelong mind-set.
Arbitron Inc. announced the results of a second Portable People Meter pilot test with Mall Radio Network. The pilot successfully demonstrated that the Arbitron PPM system could be used to track the amount of time shoppers are exposed to Mall Radio Network content and commercials while visiting a mall.
Nearly one in every 10 of the nation’s 3,141 counties has a population that is more than 50 percent minority. In 2006, eight counties that had not previously been majority-minority pushed the national total to 303, the U.S. Census Bureau reported.
Online advertisers targeting new-vehicle buyers can tailor how quickly their advertising reaches their intended audience by understanding the differences between daily and monthly Web site visitation patterns, according to the J.D. Power and Associates 2007 Online Media Study — Wave 1.
This set of books collects the most ample and comprehensive bilingual information on all aspects of everyday living in the Puerto Rico society in a statistical comparison with each of the United States of America.
Synovate released data from its inaugural PAX Latin America survey, which tracks media consumption and purchasing patterns of upscale consumers.
Covering 7.6 million affluent adults, top management and business decision makers in Argentina, Brazil and Mexico, Synovate PAX provides international marketers with important information about these high value audiences.
The Tomás Rivera Policy Institute (TRPI) announced the release of a new policy brief examining inter-ethnic tensions in South Los Angeles.
Luxury consumers in the U.S. and much of Western Europe are remarkably similar in many ways, especially in the emphasis consumers place on experiences, rather than something that one has or owns, according to a report released by the Consumer Research Center of The Conference Board.
The Tomás Rivera Policy Institute (TRPI), based at the School of Policy, Planning, and Development at the University of Southern California, released its detailed findings and strategies compiled from a host of the nation’s top corporate, financial and Hispanic community-oriented companies and organizations in a new report sponsored by Merrill Lynch.
comScore released the first report on Latin American Internet usage, based on data collected through the comScore World Metrix audience ratings service. The following are the findings from the study of the online behavior of Latin American Internet users age 15 and older, accessing the Internet from either a home or a work computer in June 2007
New vehicle registrations among ethnic groups increased by nearly 11 percent from 2003 to 2006, according to data released by R. L. Polk & Co. Hispanics, Asians and African Americans are represented in the category. Polk also reports non-ethnic new vehicle registrations are down seven percent for the same timeframe.
The 2007 Advertising Age Hispanic Fact Pack is available for download.
Mediamark Research Inc. (MRI) released a new consumer segmentation analysis that groups adults according to their level of comfort with personal debt. Interestingly, when consumers’ financial attitudes are cross-referenced with their financial behavior, it’s clear that the majority of people borrow money despite being uncomfortable doing so.
Burst Media announced the results of an online survey of women 25 years and older. This survey interviewed 1,896 women over the age of 25 years and focused on women’s online behavior and how the Internet impacts their everyday lives.
