Research

The average Verizon Wireless customer from Miami makes and receives more calls than Verizon Wireless customers from any other major U.S. city, according to the first Big City Wireless Use Study by Verizon Wireless, owner and operator of the nation’s most reliable wireless network. The other cities among the top five are Los Angeles, Detroit, El Paso and Las
Vegas.

Real median household income in the United States rose by 1.1 percent between 2004 and 2005, reaching $46,326, according to a report released by the U.S. Census Bureau. Meanwhile, the nation’s official poverty rate remained statistically unchanged at 12.6 percent. The percentage of people without health insurance coverage rose from 15.6 percent to 15.9 percent (46.6 million people).

Since reaching an historic low in 2000, over the last seven years, the number of children living in poverty in the United States has grown by 11.3 percent to approach 13 million, even after a 145,000 child improvement in 2005, according to an analysis by the Children’s Defense Fund (CDF) of U.S. Census Bureau.

Hispanic buying power in the United States will draw even with African-American buying power in 2006 – at just under $800 billion – and is projected to exceed it in 2007, according to a report on minority buying power released by the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.

Nielsen Media Research released updated television household estimates — called universe estimates — for Hispanic, African-American and Asian-American TV households in its 210 local television markets, also called Designated Market Areas (DMAs).

In America’s Anglo society, people living in Spanish-speaking households are sometimes regarded as second-class citizens. In October, if they happen to live in a Nielsen household, they’ll begin getting some first-class treatment. In a plan unveiled to clients on Tuesday, Nielsen Media Research said it would begin paying Spanish-speaking households more money to be part of its TV ratings service than Hispanic households where English is the dominant language. The goal, the company said, is to boost the number of Spanish-speaking households in its sample in order to make it more representative of the U.S. population.

Compared with the rest of the Hispanic population in the United States, Cubans are older, have a higher level of education, higher median household income and higher rate of home ownership. While there are important differences among Cubans, particularly between those who arrived before 1980 and those who arrived in subsequent years, as a group Cubans in the United States are distinct in many ways from the rest of the Hispanic population.

Hispanic/Latinos and Asians remain the fastest-growing national segments of the population, with television households for each increasing by 3.6 percent over last year, according to Nielsen Media Research.

From Santa Barbara to Tallahassee and Birmingham to Santa Fe, the U.S. Census Bureau released for the first time key demographic and social data for areas with populations of 65,000 or more – an updated look at how the nation’s population has changed, and the first for many communities since Census 2000.

A Boston MIT professor predicts that the cell phone and the home computer will become integrated. That bodes well for the cell phone as a media measurement device.” said Bob Jordan President of The Media Audit, which along with its world wide research partner, Ipsos, is proposing to use the Smart Cell Phone for electronic radio and multi-media audience measurement in the US.

Televicentro, Telemundo and Univision together presented ‘The Power of television 2006’ seminar last week.

The seminar highlighted media usage pattern in television. We at HispanicAd.com through our sister publication ADnotas.com in Puerto Rico have the presentation for your continued usage and knowledge base expansion.

IMS Research forecasts that by the end of 2011, nearly half a billion people will be watching TV on their cellular handsets. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile digital TV will experience 50% year-on-year growth through 2010.