Research

A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences.

According to a recent report from SITA (Societe Internationale de Telecommunications Aeronautiques), online plane ticket sales will make up 28% of all airline ticket sales in 2006, up from 20% in 2005. This means that of the 2 billion airline passengers worldwide, approximately 560 million use the Internet to make their bookings.

Sprint announced the results of “Women in a Wireless World,” a compilation of female-centric data points from recent Sprint surveys. The findings show that 89 percent of female wireless-phone subscribers say their wireless phone is a time-saver and more than 50 percent make at least half of their calls from their wireless phone.

The U.S. Hispanic population continues to grow in numbers and influence, fueling another year of anticipated double-digit growth in spending by marketers. Download copy at HispanicAd.com.

Sony tops the list in the annual Harris Poll of “best brands” for an impressive seventh consecutive year. Dell retains its No. 2 spot, while Coca-Cola, previously in the fourth position, moves up to No. 3.

Americans love their electronics. More than 50% of respondents to a poll conducted by Roper for Pioneer Electronics say they plan to upgrade their home and mobile gadgets this summer.

Before they hit the store, though, 90.2% will research products on the Internet, according to another survey, this from online magazine Home Electronics Journal and BIGresearch, a Worthington, Ohio-based research company.

Latinos are feeling more discriminated against, politically energized and unified following the immigration policy debate and the pro-immigration marches this spring, according to the 2006 National Survey of Latinos conducted by the Pew Hispanic Center.

The following discussion is based primarily on the analysis of the public use micro-data sample (PUMS), which is prepared from the responses to the 2004 American Community Survey.

We have all heard the news: the Hispanic population in the U.S. is exploding, jumping from 22.4 million people in 1990 to nearly 40 million in 2003. And most marketers want to get to know them better, since their purchasing power is expected to grow to as much as $1 trillion by 2010.

Hispanics now outnumber African- and Asian-Americans in 26 of the 50 states, according to a Tomás Rivera Policy Institute (TRPI) analysis of the 2004 census. While California and Texas still possess more than 50 percent of the nation’s Hispanic population, southern states from North Carolina to Arkansas have seen phenomenal Hispanic population growth.

As casinos continue to invest money into their facilities, a new survey shows that in the past 12 months, over half (59%) of U.S. adults say they have not visited a casino, while half (51%) say they are not at all likely to visit a casino in the next 12 months.

Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio.

Confirming a previous established trend, BURST! Media says that Internet use continues grow at the expense of other “traditional” media such as TV, radio, magazines and newspapers. According to a recent BURST! survey of more than 2,600 web users about changes in their media consumption in the past year, 60.9% respondents said they spend more time on the Internet today than a year ago, with 32.2% spending “much more time” while 28.7% said “somewhat more time.”

Debit cards tied to reward programs are a growth area for banks, especially since fewer than one in ten debit card users today participate in rewards programs.