Research

Only a small percentage of older Americans, seven percent, receive income from Social Security, a defined benefit pension, and a defined contribution account. Retirement income from these three sources is widely considered to be the ideal situation to ensure retirement security, particularly for the middle class. Retirees with these three sources of income are far less likely to face poverty and economic hardship.

Today, Hispanics represent one in four 18 to 34 year olds in the US. They have origins in a variety of countries – each with their own unique culture – and are united by a common language. What else unites them?

Millennials and Gen Z’s love of travel is fueling new opportunities for technology, media & entertainment, and telecommunications companies. How can marketers leverage these behavior trends to drive growth?

It’s a yawning chasm throughout the marketing terrain: 85 percent of CMOs believe that big, creative ideas that build brand and emotional connections are critical for future success — but just 54 percent say they can currently deliver on those capabilities. That’s one of the key findings from the “Make Change Real 2019 CMO Survey,” released last year by the Dentsu Aegis Network.

Drops in natural increase and net international migration have resulted in a gradual slowdown of the nation’s population growth this decade, according to U.S. Census Bureau population estimates.

What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people?

As the nation prepares to ring in the new year, the U.S. Census Bureau projects the U.S. population will be 330,222,422 on Jan. 1, 2020. This represents an increase of 1,991,085, or 0.61%, from New Year’s Day 2019. Since Census Day (April 1) 2010, the population has grown by 21,476,884 or 6.96%.

Thanks to a strong labor market, US consumers are feeling good about the economy. Unemployment is at a historical low, wages are rising at their fastest rate since the onset of the recession, and consumption continues to grow at a steady clip.

The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who’s voting and who’s not, and who can be engaged, so they’ll turn out at the polls. Whether you want to engage in a “get out the vote” campaign, or focus messaging efforts in key swing states, you’ll want to tune in each month as we explore voters and their role on the road to election 2020.

This year was chockful of defining moments. From ongoing trade disputes with China and political unrest, to legalized marijuana and online privacy concerns. In our final report of the year, 2019 Defining Moments: Insights Into Culture and Authenticity™, we highlight trends in consumer sentiment, purchase behavior, and digital media use, and explore the impact culture has on these trends. We’ve combined these insights into a brief narrative of Total Market consumer behavior over the last twelve months and marketing predictions for 2020.

In 2018, 13.6% of counties had a statistically significant increase in median household income compared with 2007, the year before the most recent recession, while 5.5% had a statistically significant decrease, according to data released by the Census Bureau.

In a new report, Generation Alpha – children born after 2010 – identified all people being treated fairly no matter what they look like as one of the top issues they care about in today’s world. In fact, across the board, the report revealed Generation Alpha cares more about all issues than their Millennial and Baby Boomer parents did when they were kids, or even than they do now.

In a new KPMG study, “The Truth about Customer Loyalty,” we asked close to 19,000 consumers across 20 countries – including 2,000 in the U.S. – for their views on brand loyalty. Their responses clearly show that loyalty is not dead, but it is evolving and there is a lot of headroom for change.

U.S .Hispanics make up about 17% of the NBA fan base, according to the NBA Latin America. That’s roughly 15 million Hispanic basketball fans poised to enact significant influence over one of the country’s most revered sports.

Non-Hispanic white Americans account for 60% of the U.S. population, but in a growing number of counties, a majority of residents are Hispanic or black, reflecting the nation’s changing demographics and shifting migration patterns.

NBCUniversal Telemundo Enterprises and Comcast NBCUniversalreleased a special report titled “Latinas Powering Forward.” The report is propelled by Unstoppable Women, Telemundo’s company-wide initiative dedicated to championing female achievement and “Know Your Value,” Comcast NBCUniversal’s nationwide female empowerment effort. The findings highlight how Latinas are raising their standing across the United States, having a major impact on every sector, motivated by a ‘no matter what’ work ethic and pride in where they came from.

Think about everything you have to get done today. If you’re a woman, chances are pretty high that you’ll have to work a little harder than men will to get it all done. In fact, you might even need to do it better just to measure up. Yet despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume just shy of 73 hours of media—that’s five more hours of media than men.

Gilt Edge Soccer Marketing released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer.

The share of adults who have lived with a romantic partner is now higher than the share who have ever been married; married adults are more satisfied with their relationships, more trusting of their partners

Telemundo Deportes, in an exclusive partnership with Turnkey Intelligence – MarketCast, today released a brand study that evaluates the latest trends, popularity, and perception of sports among Hispanic fans. The study confirms that Hispanic sports fans continue to be a driving force in the consumption of live sports programming and have strong recall and affinity for sponsors associated with the sports they follow.