Research

In the wake of the Democratic and Republican National Conventions, the 2004 Presidential campaign shifts into high gear. With only seven weeks remaining before Election Day Simmons Market Research analyzed the relationship between political affiliation and psychographics among Hispanic and non-Hispanic adults.

As each successive wave of immigrants has come to America and taken its place in the economic mainstream, with time, its attitudes and preferences have changed. It only stands to reason that the concerns of a recent immigrant will change greatly as that individual buys a home, opens a business and raises a family in the new country.

Cultura announced the launch of a comprehensive study of the US Hispanic market.

A profile of the Bicultural Hispanic Woman in the United States 2004.

Nielsen Media Research and the William C. Velasquez Institute (WCVI) announced the formation of a major research alliance designed to significantly enhance Nielsen’s ability to more successfully measure television viewing habits among Latinos in the United States.

As large consumers of Mexican, Cajun, ketchup, barbecue, and other sauces, Hispanic consumers will undoubtedly influence the diverse condiments market with their preference for hot and spicy tastes.