Marketers in a number of industries are noting the changing role that men are playing in today’s shopping environment. But well before men started getting more interested in fashion and other retail categories formerly the purview of women, they were making waves in the kitchen by cooking more meals.
Research
Male Grooming Habits Key Driver Of Growth In Personal Care Products.
An increased interest in appearance, hygiene and grooming on the part of today’s males has contributed to the growth in Personal Care categories around the world, according to a study released by ACNielsen.
English/Spanish Language Rift Within Latino Media Community.
A report released by a well-regarded Latino policy group concludes that Nielsen Media Research may in fact be undercounting Latino TV viewers and “certainly has” in the past. The report, conducted by The Tomas Rivera Policy Institute, which was commissioned by Nielsen and was intended to assuage criticism that Nielsen’s methods are biased against Latinos, came on the eve of Nielsen’s launch of its controversial local people meter system in Los Angeles.
Nielsen Task Force – not a single Hispanic Market Expert. Somebody Take A Stand!
Nielsen over that last couple of months has been fighting a credibility war regarding their roll-out of People Meters and it’s inaccurate measurement of Hispanic viewers.
Patriotism, Politics, and Perils In the U.S.A. & Other Nations.
The year’s longest day now past, thoughts inevitably turn toward sultry summer and hard-earned vacations. It’s also the time of year when the United States celebrates the spirit of independence and reflects on what it means to be American now and going forward.
Nielsen Launches People Meter Ratings In LA.
Nielsen Media Research announced that it will offer Local People Meter ratings to the Los Angeles market as planned on July 8th.
