Nielsen Media Research announced it will begin to offer Local People Meter (LPM) data in New York on June 3rd. Nielsen will also continue to operate the current Meter/Diary system in New York for three more months, and during this time either set of data may be used commercially.
Research
U.S. Advertising Market Shows Strong Start For 2004 … Not For Spanish.
Total advertising expenditures for the first quarter of 2004 increased 9.6% to $31.5 billion compared to the same time period in 2003, according to data released by TNS Media Intelligence/CMR.
Nielsen Denied Accreditation For NY LPM By Media Rating Council.
The Television Committee of the Media Rating Council (MRC) met on May 27, 2004 to review the results of its recent independent, external audit of the Nielsen New York Local People Meter (LPM) Service. Television Committee attendees consisted of research representatives of almost 50 Nielsen-client organizations representing a diverse group of broadcasters, cable organizations, advertising agencies, advertisers and media-industry trade associations. After careful consideration of the audit results, the Television Committee chose not to recommend Accreditation of the New York LPM service to the MRC Board of Directors until such time as Nielsen addresses certain matters of non-compliance with the MRC’s Minimum Standards for Media Rating Research cited in the audit and certain other performance issues of the New York LPM.
Hispanic Purchasing Power Surges to $700 Billion.
U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010, according to new estimates by HispanTelligence.
Nielsen Find’s It Can’t Fight City Hall – Univision Joins The Fight.
The hearing, which was convened Tuesday by the New York City Council’s subcommittee on consumer affairs, was the latest stop on Nielsen’s local people meter campaign trail and given the number of visits they’ve been making to municipal and federal lawmakers, the Nielsen team is feeling more like lobbyists than media researchers. Those whistleblower stops have covered New York, Los Angeles and Capital Hill, with a likely stop soon in the Windy City, which is set to be LPM-ed in August.
Consumer Perceptions of Various Advertising Mediums.
When asked about their general attitudes towards advertising, consumers in this research feel very differently about the various advertising mediums/formats. Telemarketing and SPAM (Non-opt-in email) are at the bottom of the list in terms of consumer appeal and the negativity they associate with it. Print advertising (Newspapers and Magazine) rate most positively. Web and TV advertising both fall roughly in the middle of the pack.
Nielsen: More Diverse Television Viewing Patterns Among African American & Latino Audiences.
Nielsen Media Research today said that African American and Latino television viewers are watching a more diverse range of television programming in New York than has previously been reported by paper diaries.
