According to The Pew Internet Project Internet tracking survey in February, they recorded the highest readings ever on the number of Internet users who are e-shoppers, the number who participate in online auctions, and the number of Americans who use computers.
Research
Cyberstudy: U.S. Hispanic Rapidly Embracing The Internet.
U.S. Hispanics are relatively new to the Internet. Yet they recognize the value it brings to their family and are quickly making its tools and features part of their daily lives. In addition, Hispanics are outpacing the general online market in their use of some of the most advanced features of the Internet according to the second annual America Online/RoperASW U.S. Hispanic Cyberstudy.
Being Glued To The Tube Is Child’s Play.
Media-savvy children in the U.S. are tuning into television programs and using increasingly sophisticated media at a younger age, according the “The U.S. Kids Market, 6th Edition,” a new report focusing on trends in the 3- to 12-year-old population, by market research publisher Packaged Facts. The report reveals that watching television is a universal activity among 98% of 4- to-6-year-olds, and is slightly lower for 0- to-3-year-olds, at 87%. Further, two out of three kids in the 0- to-3-year-old age bracket have turned the TV on by themselves, while more than half can change channels with the remote.
The Arbitron Black Consumer Study 2004.
Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio.
Don’t Count Us Out! NYC Community Leaders – Nielsen Media To Stop Undercounting Of Minority Viewers.
Distinguished leaders of some of New York City’s most respected African American and Latino civic organizations convened at the offices of Nielsen Media Research to announce the formation of the Don’t Count Us Out! / ¡Queremos Ser Contados! coalition to stop the company from undercounting minority viewers in New York City. The diverse assembly of organizations announced the kick-off of a grassroots campaign to educate New York City about Nielsen’s continued undercounting of minority viewers.
Census: Projects Tripling Of Hispanic & Asian Populations In 50 Years.
The nation’s Hispanic and Asian populations would triple over the next half century and non-Hispanic whites would represent about one-half of the total population by 2050, according to interim population projections released by the U.S. Census Bureau.
