Research

Through our blog series covering Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, we’ve shown that Hispanic Adult Millennials assess all life choices for risk, they see money as a protective talisman because “anything can happen,” and they seek balance instead of extremes.

Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in advertising negotiations. This is according to new study findings which show random error in Nielsen diaries continues to grow.

Nielsen announced the commercial launch of Nielsen Twitter TV Ratings for the measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”-the number of people tweeting about TV programs-but also the much larger “audience” of people who actually view those Tweets.

The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape.

It’s no secret that Hispanic consumers are driving growth across a range of industries in the U.S., so it makes sense that many companies aren’t asking if this demographic is affecting the nation. Rather, they’re asking how they’re affecting it.

Even among the 85% of adults who do go online, experiences connecting to the internet may vary widely. For instance, even though 76% of adults use the internet at home, 9% of adults use the internet but lack home access. These internet users cite many reasons for not having internet connections at home, most often relating to issues of affordability—some 42% mention financial issues such as not having a computer, or having a cheaper option outside the home.

A new GfK study shows that, across 12 categories, 37% of US shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases. The extent of this “omni-channel” shopping phenomenon varies by category and country and seems to be tied to the rise in mobile device penetration.

American demand for cause is stronger than ever, especially among multicultural consumers. According to the 2013 Cone Communications Social Impact Study , Hispanics represent one of the most actively-engaged population segments to-date and exhibit stronger inclinations to purchase cause-related products as well as participate in corporate social responsibility (CSR) efforts:

Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, revealed that for Hispanic Adult Millennials, life is an exercise in risk assessment. They’re cautious with good reason: just as they were entering adulthood, the 2008 economic crisis put a damper on their bright future plans. Jobs became harder to come by – especially dream jobs – and leaving Mom and Dad’s house to live independently turned out to be not that easy. While they still hope to move out of their parents’ houses and get married, those timelines have been pushed back. For now, many are looking inward – sticking close to people they are certain they trust, fulfilling life goals before starting families of their own, and keeping up traditions like speaking Spanish at home.

An in-depth look at Hispanic women’s thoughts towards living a balanced life in a fast paced world.

By Angela A. Rodriguez is a Director of Strategic Insights at Alma.

Hispanics are influenced in many ways by the people they identify with, and these influences directly affect not only the general behavior of the individual but more specifically, his or her consumer behavior. As explained by Faber, O’Guinn & McCarty (1987), all of our behavior is subject to the pressures of cultural norms and expectations. These pressures also include influences exerted by the individual’s reference groups, that is, the persons, groups and institutions that the individual use as point of reference and to look up to for guidance in establishing his/her behaviors (Avery, et. al., 2010).

Several weeks ago, I spoke with Claudia Perlich, Media6Degrees’ chief data scientist, and asked her to define “data scientist.” Her definition spanned four paragraphs, but it boiled down to this: “Data science lives in the intersection of understanding not just the results of the algorithms, but also the subtle caveats of their applicability and the problem that should be solved.”

Arbitron is being rebranded Nielsen Audio and will be integrated into Nielsen’s U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio.

A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.   The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.

  By Dr. Carlos E. Cortés / Univision Insights

Let’s start with an oft-repeated misperception, one I sometimes hear even from other Latinos: that Hispanics are just “another immigrant group.” History tells a different story. Certainly most of us have some immigrant heritage, a rich heritage at that. For me, this includes my three immigrant grandparents, including one from Guadalajara, Mexico. However, many Hispanics have a heritage that does not involve immigration because their ancestors did not come to the United States – the United States came to them.

  Millennials coming of age today are entering adulthood under a unique set of circumstances. They have access to technology that Boomers and Xers did not have at that stage of life. They’re concerned about climate change, as natural disasters strike with severity and frequency. Growing up in a post-9/11 world has inspired a greater sense of caution. Most importantly, the difficult economic conditions since 2008 have changed their timelines for typical adult experiences like establishing a career, moving out of their parents’ house, getting married, and starting families. How is this combination of factors affecting their life choices and experiences?

  The National Football League (NFL) has not been shy in its pursuit of Latino viewers. The most popular sports league in America wants to win over the fasting-growing demographic in America.

  This wide-ranging report examines the generation that will define the future of the dominant emerging markets. It spotlights findings from a July 2013 survey of 18- to 35-year-olds conducted in Brazil, Russia, India and China using SONAR, JWT’s proprietary online tool.

  The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.