Social Marketing

HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas.  The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.

Hispanicize Media Group (HMG), LLC announced that it has signed an equity and talent management partnership with L.A.’s social media comedy star duo, The MexicanGueys.

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.

Clio Sports recently announced the 2017 Sports Marketing Award winners honoring Austin-based LatinWorks with four awards for their campaign with Major League Baseball (MLB) #PonleAcento (Put An Accent On It).

Until recently, social-media influencer marketing has looked a bit like the Wild West (with better teeth),@ but it looks like the sheriff is coming to town.

The term “Dark Social” is being kicked around every so often by marketers. In this post, we’ll answer some of the most important questions about the topic: what is it, how does it affect your brand and how you can measure it?

CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.

Influencer marketing has never been more important.  With 25% of internet users employing some form of ad  blocking, and consumers  continuing to trust word of mouth over all other forms of marketing, brands are increasingly  turning to influencers to help get their message across with more passion, creativity and authenticity. 

Privacy is a tricky topic.  It’s sort of like Fight Club, with the first rule being “You do not talk about Fight Club.”  Privacy is a topic that most people don’t, can’t or won’t talk about — and I can’t blame them!

Real Madrid and FC Barcelona have battled it out on the field, earning the phrase El Clásico for any match they play. Today, El Clásico is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry—and value—to grow.

Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.

As brands increasingly utilize influencer marketing, methodologies begin to vary. Not surprisingly, some CPG brands’ approaches are more conducive to great influencer relationships than others.

Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory. This initiative promotes trust and transparency in digital advertising and improves cross-media comparability.

Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.

First the good news: Contrary to a common factoid (can we call it a faketoid?) teenagers — and, in fact, all humans — do not really have attention spans shorter than those of goldfish.

Marketers are true believers when it comes to influencers, and many continue to spend big—investing anywhere from $5,000 to upward of $100,000 on a single campaign.

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.  But something more critical to consider is how will your campaign impact the business? How do you determine a campaign’s real social media ROI? Let’s shed the vanity metrics and get down into the nitty-gritty of what really drives business growth.

My discomfort with programmatic is driven by its similarities with the business model of legacy ad networks.  The former was built on the premise of mistruths and arbitraging.