Social Marketing

Ad campaigns on Instagram can generate significant lift in ad recall and direct response engagement. With 80 million photos posted a day, the popular app attracts many audiences. One key audience on the platform is Millennials, which includes many subgroups such as young, maturing, multicultural affinities, parents, and others.

In collaboration with NBCUniversal Telemundo Enterprises, the partnership will utilize their digital and social audiences to distribute the content and create exclusive sponsorship opportunities.

Women, including mothers, have been among the most active demographic groups on social media for some time, and marketers quickly recognized this. But many mothers feel stressed about their presence in the very places marketers are trying to reach them.

Earlier this year, Heather Armstrong, the so-called Queen of the Mommy Bloggers, announced that she had begun to shift her attention away from blogging. The challenges of the job – from aggressive publishing schedules to demanding advertising contracts to concerns about her family’s safety – were resulting in what she called “a dangerous level of exhaustion and dissatisfaction.”  

How has the way we work and, more importantly, the way we play changed?

For the first time in its history, the network will air the premiere simultaneously on television, Video On Demand, Telemundo.com, Twitter, Periscope and YouTube.

While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.

And as they have for many falls, audiences will take to Twitter and other social media to discuss, pass judgement or just ignore the new shows.

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices—both digital and traditional—according to May 2015 research. While many are tech-savvy, adults in the baby boomer demographic still typically do less with digital.

Social media activity about live TV programming ebbs and flows as each program airs, signaling, according to recent research, how engaged the general audience is with what they’re watching.

Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%).

This study from the Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, highlights similarities and differences by race and ethnicity in the technology use and news habits of Millennials.

Through real-time social listening at Lopez Negrete’s proprietary Social Media Intelligence Center was able to map out social conversations, pinpoint dialogue drivers, and identify which artists and brands made the most waves in the social media sphere during the awards show that honored actors, musical artists, telenovelas and influencers.

Social media brand advocates can have a powerful influence on the purchase decisions of others, which makes it a promising tactic for companies to nurture them. Predictive analytics software can provide the necessary data to help companies locate the right influencers and craft engaging content that turns them into brand advocates.

Easier said than done, right? It’s much easier for one person to commit to making behavioral changes and adopting a new technology to improve personal health. But getting an entire marketing organization to adopt a new technology or methodology and incorporate it into their day-to-day is much harder.

eMarketer estimates that this year, there will be 180.3 million social network users in the US, equating to nearly seven in 10 internet users and 56.1% of the country’s total population.

Marriott International’s #LoveTravels campaign is launching a new portrait and video series featuring recognized Latino influencers Diane Guerrero (Jane the Virgin), Diego Boneta (Scream Queens), and Boyce Avenue (YouTube music sensation). 

Using social media for business is not about getting the most “likes” or “followers.” Rather, using social media can help businesses, including automobile retailers, build better customer relationships and achieve better business results.

Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.

Where social media has most impacted digital marketing is in the tremendous volume of public data it produces and the potential of that data to provide marketing insights, much like we’ve seen with web data.