Social Marketing

Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason

Those who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims

A majority of Americans think social media companies have too much power and influence in politics, and roughly half think major technology companies should be regulated more than they are now, according to a new Pew Research Center survey that comes as four major tech executives prepare to testify before Congress about their firms’ role in the economy and society.

As Americans hunkered down under stay-at-home orders for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally. Some long-term trends, such as greater consumer interest in mobile video and gaming, accelerated as people sought diversion. Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously.

eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.

It’s been a busy few weeks at Facebook, what with the ad boycott, hastily arranged meetings with agencies, bullish statements from Mark Zuckerberg (‘who needs advertisers, and in any case they’ll be back soon enough’), and remarks from the company and its supporters that there’s really nothing to see here at Facebook we were in any event cleaning out the Augean stables. No one believed them.  By Brian Jacobs – The COG Blog

Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.

The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

It’s a bit of a business this blogging lark. You write a piece on Facebook and the various companies who have decided in one shape or form to pull funds from the platform, only for Mark Zuckerberg to change the rules thus rendering out-of-date most of what I’d written. If you see him, have a word with him for me, would you? Thanks.  By Brian Jacobs

Talento Unlimited, a boutique marketing content consultancy representing Latinx and multicultural creators, has released a video showcasing how its influencers are encouraging and inspiring their legions of followers with creative ideas to stay safe while staying at home.

A Make Or Break MomentWhat does coronavirus mean for brands on social media?The coronavirus pandemic represents unchartered territory for businesses. Companies are being challenged on multiple levels with consumers asking questions not just about their advertising, but also about their core values, how they treat their employees and factory workers, and how they’re contributing to the cause.

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

The great hope for digital/social media was addressable advertising, with its lower creation and production costs coupled with higher advertising effectiveness. How could one argue with this formula, particularly while the consuming public was retreating from broadcast advertising? Unrecognized by digital/social enthusiasts, though, are the hidden costs of complexity, which today threaten to erode the marketing effectiveness of advertisers and agencies alike.

Republica Havas launched for BankUnited for the Big Game on February 2nd. In place of a traditional Super Bowl ad, BankUnited opted to turn to social with their #GoForMore54 campaign offering consumers and small businesses a chance to win $54,000.

IZEA Worldwide, Inc. released the examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities.

By Gonzalo López Martí – Creative director, etc    /    lmmiami.com

• The social media lynching squads are coming for you.
• Sooner or later, you or the brand/s you’re in charge of will do or say something that will trigger their wrath.
• It is not if but when.

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer have an impetus to understand the power of influence as a way to sway consumers.

The activism of Generation Z consumers puts them in a unique position to effect actual change at the business level in ways previous generations weren’t. By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal—their purchasing power and choice of which media content creators and publishers to support—to create real change.