Social Marketing

A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared the impact of Twitter against a number of key variables in order to gauge the strength of the relationship of Twitter with ratings.

Research released by Weber Shandwick identifies a sizable segment of North American women who enjoy using their social networks so much that they prefer socializing online over dating or spending time with their partner.

McDonald’s sees an enormous volume of social media conversations each month. Social media director Rick Wion talked with eMarketer’s Debra Aho Williamson about how the company mines this stream of information to find real-time marketing opportunities.

Most US internet users across all age groups are aware that businesses frequently listen to what they say online.

It was Social Media Week in Miami and I had the honor to be part of the LATISM panel “The Evolution of Hispanic Social Media” with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan Rótulo, digital editor of PeopleenEspañol.com. BY Gustavo Razzetti / EVP, Managing Director at Lápiz

Although brand presence on Facebook-owned Instagram is light compared to their activity on social networks like Facebook, Twitter and even Google+, it is growing. The growth may be partially due to Instagram’s recent introduction of web profiles and feeds, both of which provide brands with a chance to better present their content and engage with followers.

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of 468 U.S. chief marketing officers.

The CMOs noted they are spending 8.4 percent of their budgets on social media. Over the next year, that number is expected to increase to 11.5 percent, and in the next five years it will reach 21.6 percent, survey respondents said.

Available on HispanicCMO.com and HIspanicPRpro.com

Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals—generally bloggers or social media users with a greater than average reach among consumers—still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services they believe in.

People in the U.S. talk about their auto purchases 30,000 times a day on social media, most frequently during the consideration phase of buying a car, according to a new study commissioned by Starcom MediaVest Group and led by Big Fuel. The study also found that if a car is not part of the social conversation during consideration phase, it rarely gets purchased.

Advertisers’ appetites for paid advertising on social media sites shows no sign of abating in 2013. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

The Social Revolución awards recognize Hispanics utilizing digital media to create and inspire change, influence cultural shifts and trends, and drive local causes. In its second year, The Social Revolución is the official Latino event of the hugely popular South By Southwest Interactive Festival that will take place this March in Austin, Texas. by Lee Vann / Captura Group

So, what are marketers’ best sources of customer data? As of October 2012, 49% said website analytics, 19% said data from email campaigns and 12% said data arising from social media interaction. Other data sources included SMS/phone analytics, direct mail interaction and display analytics.

Learn how Hispanic Social Media Marketing (SMM) has evolved and the ‘behind-the-scenes’ from successful Hispanic Social Media campaigns directly told by the creators. Unlock the key secrets that made all the difference to effectively connect, engage and deliver memorable brand experiences to Hispanic consumers. Explore the growing trends and understand the challenges to align your business efforts successfully. A must attend panel for anyone looking to improve its Hispanic brand social media marketing efforts.

Face it- today’s woman is dynamic and likely social media savvy while she has less time than ever to focus her reading. If your platform doesn’t scream at her something of interest- you’ve lost her atención! From parenting, to lifestyle, finances, fashion, entrepreneurship and more, today’s woman wants to connect with audiences online that make her comfortable and interested.

A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services.

Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.