Past research has shown exposure to both earned and paid media can help companies build longer-term effects such as increased brand awareness, purchase consideration and brand favorability.
Social Marketing
Marketing Executives believe Social Media is an Effective Tool.
The Software & Information Industry Association (SIIA) released “Marketing in Today’s Economy”— the first SIIA publication to gather business-to-business sales and marketing tactics from leading industry executives.
The tone of life on social networking sites.
The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. DOWNLOAD Report Here.
Does ‘Liking’ a Brand drive User Loyalty?
When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague.
Case Study: Heinz UK Fans warm up to Facebook Personalization Campaign.
Heinz UK has a vibrant Facebook fan base that reaches a broad population. Its Facebook page is a platform for the consumer packaged goods (CPG) brand to connect with its diverse audience, to promote new products and to run fun promotions.
The 2011 Inc. 500 Social Media Update: Blogging declines as newer Tools Rule.
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. DOWNLOAD Report Here.
Why most Facebook users get more than they give.
Most Facebook users receive more from their Facebook friends than they give, according to a new study that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. DOWNLOAD Report Here.
Millennials look to Digital Word-of-Mouth to drive Purchase Process.
In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.
2012: Beginning of the End of our World?
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.
Marketers value Social Media for both Branding & Customer Acquisition.
As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe. DOWNLOAD Report Here.
Marketers follow Users to More Social Sites.
Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow.
Social Networks to Social Dollars.
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. DOWNLOAD Report Here.
Social Media Accounts and Conversations on the Rise
Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans.
2012 People’s Choice Awards Red Carpet with Influential Latinos on Twitter
As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!
With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Check out this video, share it, and make sure to join in the conversation!
By Liliana Gil – Managing Partner / Cultural Intelligence Officer
AVAILABLE on HispanicCMO and HispanicPRpro.com
Most Consumers still don’t Talk about Brands on Social Sites.
Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%).
Do Social Media Postings always require a Brand Response?
Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way.
BeachMint brings Commerce and Celebrity Curation to Facebook.
Founded in 2010 as a social commerce company with celebrity-curated products, BeachMint owns and operates four vertical online retail brands: JewelMint, BeautyMint, StyleMint and ShoeMint. Each of the ecommerce/social commerce sites looks to celebrity spokespeople as tastemakers. Mary-Kate and Ashley Olsen, for example, work with StyleMint to develop exclusive pieces of clothing and to promote the brand’s latest styles. To further spur sales, the company encourages customers to take profile quizzes so it can better recommend products to consumers, who then sign up for subscription-based memberships.
