While advertising and public relations agencies work with client campaigns on social networks, many of these agencies are not taking advantage of advertising for themselves in a social setting.
Social Marketing
Smartphones to Drive Marketing efforts in 2012.
Smartphone applications and mobile barcodes — those funny-looking, pixilated squares appearing on everything from bus shelters to price tags — will spur innovation and sales in the marketing world in 2012, according to a new survey commissioned by AT&T. DOWNLOAD Report Here.
42% of American marketers are still in their infancy when integrating social media.
Out of 10 senior marketers in the US indicate that their company has either not engaged in or has only just started the integration of social media in their company. 42% are in an experimental stage and 16% indicate that social media is fully integrated in their companies. DOWNLOAD Report Here.
Domino’s Pizza celebrates first Global Domino’s Day on Facebook.
Domino’s Pizza is celebrating its worldwide presence by throwing a global pizza party. On Dec. 8, customers in 19 countries will be able to join the international party with Domino’s by receiving an offer for 50 percent off any menu-priced pizza ordered online through a specialized Facebook tab.
1 n 3 Social Media Users is ‘Friendly’ with a TV Show.
As media companies finalize their marketing budgets for 2012, the question of how well social media investments pay off remains largely unanswered.
The Evolution of Social Media Measurement: An Agency Perspective.
Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social media measurement has faced a lot of pressure to succeed, and whether it will live up to its promise.
2012 Trends: Social Media Metrics take Center Stage
From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line.
Ad Age endorses hate
‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference? Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.
How Blogs influence Purchases and Recommendations.
Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers.
Latino Social Media Blogger Trends – To pay or not to pay? La Pregunta …
As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.
Why Americans use social media.
Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. DOWNLOAD Report Here.
45 Incredible Social Media Charts
74% of businesses say social media is the leading emerging channel for lead generation. Yet, 68% of CMOs report that they feel “unprepared” for the challenges of social media marketing. DOWNLOAD Report Here.
The Social Consumer Brand Experience Compatibility Model
Social media has become one of the most revealing and valuable channels of marketing insight on the planet. Finding the right consumers that match the attributes and values of your brand has never been easier with the ability to scrape and analyze social media data and personal postings and preferences. DOWNLOAD Report Here.
How mainstream Media Outlets use Twitter.
Mainstream news organizations have made the social media tool Twitter a daily part of how they communicate with audiences. But how do those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers? DOWNLOAD Report Here.
