The rapid ascent of free-to-play games across social venues and mobile platforms has reshaped the landscape for in-game advertising. Marketers considering attaching brands to gaming content have a richer array of choices today than ever before.
Social Marketing
Social Media comes up Short for Agency Prospecting.
eMarketer expects US online ad spending to reach $31.3 billion this year, growth one imagines would position ad agencies for gains in new clients and business expansion overall.
Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37%.
comScore, Inc. released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year.
Facebook Fans “Like” Social Media Study of Top 100 Advertisers.
Coke is it! Especially on Facebook says Covario, Inc. in a just released white paper reporting on how leading global advertisers are faring with their fans on the world’s largest social media platform. DOWNLOAD Report Here.
Moms continue flocking to Facebook.
Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information about parenting, among other things.
Social Media has Outsized Impact on Sales & Brand Perception.
According to final results from a new Ogilvy-ChatThreads study of restaurant consumers, individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed. VIEW Report Here.
Top Marketers look to invest Big in Social Media.
Companies are focusing a lot of effort on social media, and are investing resources and budgets in specific areas to improve this marketing tactic.
ESPN Deportes presents EL TUITERO for the 2011 Pan American Games in Guadalajara.
ESPN Deportes introduces “EL TUITERO,” the network’s dedicated “Twitter ambassador” for the XVI Pan American Games.
How Social Media impacts Brand Marketing.
Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
Global Executives struggling to find Sweet Spot with Social Media.
Becoming social is an imperative for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a new global Weber Shandwick study in partnership with Forbes Insights.
Social Media and TV – Who’s Talking, When and What About?
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.
Social Media presence More Important than Social Media Ads.
Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.
Sports and Social Media: The Winning Pair
The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, released October 11 the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Sports and Social Media. DOWNLOAD Report HERE.
Facebook users have both positive and negative expectations when ‘liking’ a brand.
Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.
The Relationship between Social Media Buzz & TV Ratings.
People aren’t just consuming content on social networks, they’re actively sharing it. As television becomes more digital – in the form of sharable video clips or articles about a show’s premiere, for example – social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.
Social Network Ad Revenues to reach $10B Worldwide.
Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market.
Verizon launches bilingual Facebook & Twitter presence.
Verizon launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.
Diageo-Facebook deal to target Underage Youth?
Alcohol industry watchdog Alcohol Justice (formerly Marin Institute) took direct aim at Diageo and Facebook’s egregious new youth-oriented alcohol marketing partnership, the first of its kind in social networking history.
Negative Buzz gains traction among Web Users.
A lack of control over messages associated with the brand often comes with the territory for digital marketers, who must deal with the possibility that negative word-of-mouth can spread virally online. But positive word-of-mouth can also replicate itself across social networks and other sites, winning new customers and keeping loyal ones.
