eMarketer estimates that, even with the hype around newer social media sites like Facebook and Twitter, nearly two in five US companies will maintain a public-facing blog this year for marketing purposes. This usage is on the rise as firms will increasingly realize the value of the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing.
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Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.
Twitter’s user base has experienced infamous growth over the past couple years, with the company announcing in December that 100 million new accounts had been opened in 2010 and eMarketer estimating that the US Twitter population rose from 18 million in 2009 to 26 million last year. The social media service may also be beginning to mature as a community.
This is an interesting video that helps position social media and the impact on society, business, politics and our personal relationship.
Social media was once seen by some marketers as a quick and easy way to reach consumers at their newest channel of choice. Advertising on the sites was relatively cheap, and marketing on the sites by creating a brand page or profile was free—it only cost internal time and resources.
If moms weren’t already an attractive enough target for marketers, a Keller Fay study of US internet users and their brand conversations has found that they are more responsive to word-of-mouth than other adults and more likely to help pass on brand messages.
Although still a relatively young technology, social networking is already a global phenomenon. In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. And this is particularly true of young people. DOWNLOAD REPORT HERE.
Twitter advertising is attracting more interest from marketers.
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Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.
This is the first-ever survey reading from the Pew Research Center’s Internet & American Life Project that exclusively examines Twitter users. In previous surveys, the Project had asked internet users whether they “used Twitter or another service to share updates about yourself or to see updates about others?” DOWNLOAD REPORT HERE.
As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.
Next year, four in five US businesses with at least 100 employees will take part in social media marketing, eMarketer estimates. That’s up from just 42% as recently as 2008, and the number of marketers using the channel will continue to rise through 2012.
Available at HispanicCMO.com
Available at HispanicPRpro.com
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