Social Marketing

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Teens spend hours each day planted in front of Facebook. College students get the shakes when they are asked to go a week without social media. Moms are hooked on playing FarmVille. The word “addiction” gets tossed around.

As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the m

What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As marketers ask whether such relationships will lead to increased sales, brand advocacy or other direct benefits, research suggests publicizing brand preferences is about users defining themselves.

Research data and philosophical approaches toward engaging mothers are often written about here. Today, I’m going for practical and immediate tips to improve your mom-marketing. Here are 10 ways to immediately impact current and future online marketing programs.

Professors Tom Lyon and Aneel Karnani take divergent views when it comes to the concept of corporate social responsibility (CSR). Karnani, associate professor of strategy, says the idea that companies have a responsibility to act in the public interest — and will profit from doing so — is fundamentally flawed. Firms only can be expected to embrace CSR when the market naturally marries profits to social interests, or when government regulation forces such a union.

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The Marketing Research Association (MRA) released a “Guide to the Top 16 Social Media Research Questions.

Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands.

The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn are built on a foundation of trust and transparency. But social media has also distorted the notion of trust and put an emphasis on the size of a person’s network and connections.

A national survey of Hispanic bloggers reveals that most Latino bloggers feel they should be able to charge companies, agencies and/or brands certain fees for promoting products and/or services on their blogs, Twitter and Facebook pages.

Available at HispanicPRpro.com

A teen, a Millennial and a Mom walk into a restaurant for dinner. The Mom has a coupon for 10% off that she got for “liking” the bar’s Facebook page, the Millennial checked in on Foursquare to get a free drink, and the teen has nothing and is too busy texting her friends to care.

According to Chadwick Martin Bailey, three-quarters of web users say they are likely to share pieces of content with their friends and family, an activity brands are watching closely in their attempts to leverage the influence of brand advocates.

Relationships mean different things to different people. For some, connecting with a friend, even if it is just on a social network, means they are keeping in touch. For others, keeping in touch means actually seeing and interacting with a friend, not just chatting online. But regardless of how Americans do it, are they more connected today than in the past? Almost three in five online adults (57%) say they feel more connected to people now than they did previously and 56% say they find they keep in touch more with friends now than in the past.

A report commissioned by Citrix Online, a division of Citrix Systems, Inc., surprisingly revealed that Gen X workers – and not those in the younger Gen Y generation – make up the majority of those who use social networking for business, followed closely by Boomers aged 55 and older.