Social Marketing

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup RussiaTM, and Google announced a partnership that will bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the U.S.

Music and social networking seem like a natural fit, yet when these worlds have collided the results have been disappointing. In the latest episode of “Behind the Numbers,” we explore the reasons for those disappointments and contemplate what a successful music and social service might look like.

Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services.  For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in local advertising, around $20 billion or so in a given year.  That should send shivers down the spines of TV executives. But from their point of view, it is a mixed bag, and one that should include — if not give prominence to — retransmission revenue.

Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.

According to Asian-Americans: Digital Lives and Growing Influence, a Nielsen report released, Asian-American consumers are growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group. Asian-Americans continue to make gains as tech-enabled influencers with unlimited potential. As the fastest growing ethnic group, Asian-Americans’ consumer buying power has grown exponentially to $986 billion, up 257% since 2000, versus 97% for the total U.S.

The other week I was involved in a little email exchange with my colleagues about the power of social influence. As usual I was getting boxed into the Luddite corner until I realize that what was worrying me was the apparent assumption that social influence was universal and all powerful. If so, I beg to differ.  by Nigel Hollis

Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.

Social platforms can be discovery vehicles, but getting a consumer to click on an ad—and ultimately buy something directly from it—isn’t easy.

As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.

If you believe ads are becoming more invasive, you’re not alone.

MGH released the results of a survey it conducted of 659 American Facebook users who became aware of Cambridge Analytica’s use of Facebook data in recent weeks to determine if there are now trust issues between these users and the social media giant.

If I had received Wall Street analyst Brian Wieser’s most recent note to investors a day earlier, I would have thought it was an April Fool’s prank, but the fact that it is datelined April 2nd, affirms that it starts off with Wieser’s perennial sense of humor: A mock exchange between Facebook CEO Mark Zuckerberg explaining his infamous “dumb as f***s” quip to a Senators at a Congressional hearing on consumer data privacy slated for later this month.  by Joe Mandese

The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. Embedded in the wide-ranging commentary surrounding this incident has been a hard-hitting debate about the direction our industry must take.  By Bob Liodice, CEO, ANA

“I told you so.” It’s unlikely that Tim Cook — maybe the most respected exec in Silicon Valley — would use such callow words.  Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.

More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.

Memo to auto dealers: shoppers prefer your website! Adtaxi released the results of its inaugural Auto Shopping in America survey. Offering an analysis of consumers’ auto shopping habits, behaviors and preferences nationwide, the study revealed that today’s shoppers favor website visits over dealer visits by a large margin.

This presentation features tips and tools from our Marketing Knowledge Center that are sure to supercharge your social media efforts.