IZEA released its first report on The State of Social Media Sponsorship for the second quarter of 2010. The report was compiled from survey data of over 2,800 social media publishers, consultants, marketers and public relations professionals who volunteered to participate. It uncovers the impact sponsorships have on engagement, compensation practices, publisher preferences, and earnings. Complimentary copies of this survey are available from IZEA’s website.
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Welcome to our first thought piece produced by Pink Tank, innovative thinking for Latinas. These small studies will take an inside look into Latinas and how we are influenced, how we consume media and what moves us. First on our list was an in depth look into Latinas and Social Media.
As the increase in smart device ownership helps put the mobile web in the pocket of more and more Americans, mobile will play a greater role in all forms of content consumption—including social media.
Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can be scary for brands: Marketers are no longer fully in control of the message.
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Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news or show their friends which products they support.
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When it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Half say they text message (50%) their friends daily, and 45% say they talk daily with friends on a cell phone. Other communication platforms are less widely used for socializing. For example, fewer than one-in-five young Latinos (18%) say they talk daily with their friends on a landline or home phone, and just 10% say they email their friends daily.
Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on targeting women on social sites. But men also care about staying in touch, and do so in much the same way.
Social media has become a web and mobile juggernaut, attracting and engaging hundreds of millions of users to create profiles and engage in online dialogues. As a result, social media sites are now a primary platform for generating and sharing content. The scale of social media and the involvement of its users make social media a compelling platform for marketers. The Marketers Current and Future Use of Social Media study was launched to explore how marketers use social media, what motivates their usage, and their plans for future use. In addition to usage, the study focuses on how marketers measure and analyze of social media programs. Finally, we look at how marketers view 18-34 year old, “always on” consumers, many of whom are the most dedicated participants in social media.
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Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.
The three companies surveyed 457 US marketers and managers; 52% of respondents were in the publishing, media, advertising and marketing industries.
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Think you can guess which Americans talk or text the most on their cellphones?
eMarketer forecasts that worldwide social network ad spending will rise 31% this year, to $3.3 billion. Next year, spending is expected to increase an additional 29%, to nearly $4.3 billion.
