Sports

The iHeart Media station, which enjoys a full-market signal, will now be run via multi-year LMA with Dallas-based Deportes Media LLC.  By Adam R Jacobson – Publisher, Hispanic Market Overview

Telemundo Deportes unveiled its digital coverage plans for the Rio 2016 Olympics, which begin on Wednesday, August 3rd with women’s soccer, two days before the Opening Ceremony. In total, Telemundo Deportes will offer more than 100 hours of additional Olympic coverage than it did for London 2012.

Azteca San Antonio announced an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi.

The Los Angeles Rams have reached an exclusive rights agreement selecting KWKW 1330 AM/ESPN Deportes as their official Spanish language flagship radio station. The agreement includes the broadcasts of all preseason, regular season, and postseason games.

Univision Deportes announced the beginning of its Sábado Futbolero  every Saturday night during the Liga MX season.

As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold.  But not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment.  

Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.

Telemundo Denver / KDEN announced that Erasmo Provenza has been named Sports Anchor for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.

Univision Deportes announced the Balón de Oro Awards to honor the top athletes in the Liga MX.

Our first annual report on how well stakeholders are serving children and communities through youth sports offers grades, the latest data on participation rates, exclusive insights, and 50+ key developments in the past year in each of the areas of opportunity identified in our seminal 2015 report Sport for All, Play for Life: A Playbook to Get Every Kid in the Game.

Univision Deportes announced a partnership with Lexus to deliver for the first time ever in the U.S. in depth, comprehensive soccer analyses.

Fútbol De Primera Radio Network (FDP) announced that broadcast sales executive Robert Pantanini is returning to Fútbol De Primera Radio Network as Executive Vice President Network Sales, effective immediately.

With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.

Sports Broadcaster, Fernando Fiore, takes soccer fans on a trip with the show, “DE VISITANTE,” Friday, May 27th at 9pm ET / 6pm PT on FOX Deportes.

Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders.  The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition.  By Vicente Navarro, VP of Business Development at AC&M Group

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

ESPN Deportes are presenting a multiplatform live coverage of top-rated tournament finals this summer – UEFA Europa League, Copa del Rey, German Cup and UEFA Champions League – from May 18 through May 28.

Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters.  During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.

We have a saying at our agency that goes, “Don’t just take brands to the event, make brands the event.” The first time you read it, it can feel like the sort of silly too-clever marketing lyricism that most people roll their eyes at when it comes from anyone but Don Draper. But the truth is, there’s a good deal of sincerity behind it. Today’s consumers — call them millennials, if you really, really have to — value doing over owning. That is a conclusion reached time and time again by esteemed publications and universities alike.

Futbol de Primera (FDP RADIO) revealed its broadcast plans for the historic Copa América Centenario to be played in the United States June 3-26.