Sports

ESPN Deportes to televise Super Bowl 50

CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.

Year-end Data: Top 10 Sports Sponsorships

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

beIN SPORTS will exclusively broadcast La Liga Promises Youth Tournament

The competition features top young players, ages 12 and under, from 17 top global clubs and will be held at the Ransom Everglades School in Miami, FL beginning on Sunday, December 27th through Tuesday, December 29th.

‘Big Data’ Vs. ‘Traditional’ Marketing Research In The Sports Industry

To what extent does and should the big data phenomenon factor into the business side of sports organizations?

ESPN Deportes’ SportsCenter Mexico City facility

ESPN Deportes debuted its new four-studio production facility in Mexico City, December 7, with the kick-off transmission of SportsCenter.

Anheuser-Busch Noches éne-bé-a

Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).  As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league’s Hispanic marketing initiative, Noches éne-bé-a.

Univision Deportes announces nominees for Premios Univision Deportes

Univision Deportes announced the contenders for the second annual Premios Univision Deportes (Univision Sports Awards). Nominees include top athletes and teams from the leagues and sports that U.S. Hispanics care about most.

Combate Americas hits Hollywood!

Combate Americas, the first-ever U.S. Hispanic Mixed Martial Arts (MMA) sports franchise founded by Ultimate Fighting Championship (UFC) co-creator Campbell McLaren

ESPN Deportes relaunches websites in U.S. and Across Latin America

ESPN relaunched its signature Spanish-language websites, delivering newly revamped sites for fans across Latin America and Spanish-speaking fans in the U.S. and around the world.

Marc Anthony’s MAGNUS Media launches Sports Division and Baseball Agency

MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes.

Rio 2016: Vying for Marketing Gold During the Olympic Games

No other event inspires, entertains and unites hundreds of millions of people around the globe like the Olympic Games; this athletic competition sustains us for a two-week period when 88 countries come together to display athletic prowess in the name of personal achievement, patriotism and honor.

Cantor extends contract thru 2022 FIFA World Cup Qatar with NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises announced  that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.

Short Sleeves, Crest Logos And The Soccerfication Of The NBA

When the 2015-16 season tipped off last week, about 22% of the league’s roster spots were held by foreign-born players. That’s significantly ahead of the NFL’s 0.65%, and not too far behind the MLB’s 26.5%. But MLB’s international talent pool — 220+ strong — is concentrated mostly throughout Latin America (17 countries). The NBA’s 100+ internationals come from 37 different countries and territories spread across all seven continents.

A Global Sport With Global Business Impact

Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world’s most widely viewed sports event — over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!

2015 Premios Univision Deportes

Univision Deportes announced the second annual Premios Univision Deportes (Univision Sports Awards).

Univision Deportes launches online NBA hub

Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.

Fiore joins Fox Sports

Fernando Fiore makes his English-language debut next month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup.

Losada joins FOX Deportes

Jesse Losada, one of the most renowned sports broadcasters in Hispanic television, joins FOX Deportes to serve as its play-by-play announcer for NFL and College Football and blow-by-blow announcer for Premier Boxing Champions.

Entravision partners with the NFL

Entravision Communications Corporation and the National Football League announced a three-year radio broadcasting agreement.

Telemundo 48 “Fiesta Gigantes”

The San Francisco Giants and broadcast partners NBC Bay Area, Telemundo 48 Area de la Bahia (KSTS) and CSN Bay Area will mark this year’s Hispanic Heritage Month with a first-time, live, Spanish- language telecast of a Giants’ game. 

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