Sports

Uniting all its media platforms and properties around the global sporting event that generates the most intense passion in Hispanic fans –the FIFA World Cup–, Univision Communications Inc. (UCI) is poised to provide millions of soccer lovers with unparalleled access to the highly awaited tournament this summer through its sports division, Univision Deportes. The FIFA World Cup Brazil 2014™ takes place between June 12 and July 13, 2014.

Time Warner Cable Deportes announced it will broadcast 16 live Chivas USA matches.  

Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.

Telemundo network announced it acquired the exclusive media rights for the United States of all the home games of the Mexican first division soccer team Pachuca, beginning with the league’s Apertura tournament in June. As “The Official U.S. Network of Pachuca,” Telemundo will have the exclusive Spanish-language rights across all its platforms – broadcast, online and cable – to all of the pre-season, regular season and, if they qualify, the playoff home games of the popular team.  

The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.

The FIFA World Cup Brazil 2014™ kicks off on June 12, 2014; Univision Deportes will provide 24-hour coverage for 31 days across all of its broadcast and digital platforms, including live telecasts and streaming of all 64 matches plus live pre- and post-game commentary and reporting from Brazil’s 12 tournament cities
 

Fútbol de Primera Radio announced that it has acquired the exclusive terrestrial and satellite radio rights in the Spanish language for the 2015 Copa América to be played in Chile from June 11 to July 4th and the 2016 Copa América Centenario to be played June 3-26 of 2016 to commemorate South American Football’s Confederation’s (CONMEBOL) centennial.  This extraordinary tournament to be played across the Unites States will have the participation of all 10 South American countries plus Mexico, the US National Team and four additional Concacaf countries and promises to become the biggest sporting event to be held in the US since the 2002 Winter Olympics.

As excitement—frenzy in many places—starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands are salivating as always at the branding and marketing opportunity that such a mega-sporting event affords.

Andrés Cantor is on the list of the world’s top legendary soccer commentators published by The FIFA Weekly, the official magazine of FIFA. Cantor is the only US-based, as well as Spanish-speaking commentator, included on the list published by the world’s leading soccer organization.

FOX Deportes announced the addition of renowned Mexican soccer star Luis “El Matador” Hernandez as an analyst to its soccer talk show, La Última Palabra, and as a guest commentator across several of the network’s media platforms.

Tom Maney, industry veteran and Fox Hispanic Media’s Executive Vice President of Advertising Sales, sat down with HispanicAd recently to talk about all things FHM, the current state of U.S. Hispanic media and consumption trends in the marketplace.

Telemundo Sports led all Spanish-language networks in nominations to the 35th Sports Emmy® Awards, according to the announcement made by The National Academy of Television Arts and Sciences (NATAS).  More than 180 nominees were announced in 39 categories and NBCUniversal’s Spanish-language broadcast network was recognized with six nominations, tying with ABC and outranking its Spanish-language competitors including ESPN Deportes (4) and Univision Deportes (3), as well as general market networks such as TBS, CBS Sports Network and FOX Soccer Channel, among others. The Awards will be given out at Jazz at Lincoln Center’s prestigious Frederick P. Rose Hall, located in the Time Warner Center on Tuesday, May 6th, 2014 in New York City.

The network expands MLB multiplatform offering, increasing TV, Radio and Digital coverage to more than 80 games

WAPA America has exclusive rights to air the 2014 Puerto Rico Basketball League season, including regular season games and playoffs. WAPA America has approximately 5.5 million U.S. subscribers and is distributed by all major cable, satellite and telco providers.

ESPN Deportes Radio’s Jorge Ramos was honored with the 2014 Medallas de Cortez Award for Personality of the Year during the 2014 Radio Ink Hispanic Conference on Tuesday, March 10 in San Diego.

Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.

FOX Deportes announced that Carlos Sanchez will join the company as Executive Vice President and General Manager. 

SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman  Alfredo “El Perro” Angulo.   

Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.

Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014.  For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.