Volkswagen of America, Inc. announced a nationwide contest calling on soccer “fanáticos” to express their passion for the game for a chance to win an appearance in a national TV spot during the World Cup.
Sports
Soccer: The Beautiful Game goes Mobile.
The World Cup, the most popular sports event in the world, is upon us again. While the importance Americans attach to this event is small, the rest of the world literally views it differently, and for the first time mobile devices will play an important part in how people follow the game.
ESPN Deportes ‘Game-around-the-Game’ of the 2010 World Cup South Africa.
ESPN Deportes announced the launch of “90 Minutos No Son Suficientes” (90 Minutes are Not Enough), a multimedia marketing campaign promoting the brand’s multiplatform news and information coverage of the 2010 FIFA World Cup South Africa.
Yahoo! En Espanol scores Big with Global Coverage of the World Cup.
Yahoo! En Espanol announced that it will bring its World Cup coverage to life online for U.S. Hispanic users. As part of the broad program, which includes a dedicated and highly customized World Soccer “channel” on the global Yahoo! network, Yahoo! En Espanol will provide fans with complete coverage of the tournament including customized content across multiple platforms and innovative new products.
World Cup Revisited: 120 Million U.S. Viewers in 2006.
Kickoff for the 2010 World Cup is little more than a week away and Nielsen took a look back to analyze U.S. viewing trends for the last World Cup.
Fútbol de Primera’s 2010 FIFA World Cup South Africa ‘Mundialista’ roster.
FDP Radio’s world renowned on air personalities will be on site in South Africa as part of their third consecutive World Cup Spanish language broadcast.
ESPN Deportes 2010–2011 Upfront.
ESPN Deportes enters the 2010-2011 Upfront Season with continued focus on revolutionizing the way sports are covered on Spanish-language television. The network, which earlier this week announced the launch of its first studio show to be produced from Los Angeles, is unveiling a series of additional initiatives, highlighted the acquisition of marquee soccer programming and the introduction of a new prime-time newsmagazine.
Univision acquiresTV & Digital rights to Mexican National Soccer Team Games.
Univision Communications Inc. announced that it has acquired exclusive Spanish-language television and digital rights to all Mexican National Soccer Team games.
ESPN Deportes to launch Introduces Nación ESPN.
On the heels of the success of SportsNation, ESPN’s Sports Emmy-Award winning, fan-interactive program, ESPN Deportes will launch Nación ESPN, a Spanish-language, culturally relevant original production targeted to Hispanic sports fans.
Produced from ESPN’s facility in Los Angeles, Nación ESPN will debut on ESPN Deportes first quarter 2011. Nación ESPN will be the network’s first show produced from Los Angeles.
