Sports

This summer, Olympic Games 2008 fever comes to Telemundo exclusively, live in Spanish and directly from Beijing, China. Covering a wide variety of Hispanics’ favorite sports, the Spanish-language network kicks off its summer Olympic broadcast on Wednesday, August 6 and continues through Sunday, August 24. In its second Olympic broadcast, Telemundo will offer an unprecedented 380+ hours of exclusive coverage through its standard daily broadcast schedule ˆ 2am to 6am ET/PT and 8am to 10am ET/PT – as well as its 24/7 broadband-exclusive video coverage in its exclusive webpage.

Fox Sports en Español demonstrated to the international media community its expertise in providing innovative advertising solutions for its advertising partners when Conill’s campaign for the launch of the new Toyota Corolla was awarded a Silver Media Lion during the 55th Annual Cannes International Advertising Festival held June 15-21.

ESPN Deportes’ exclusive Spanish-language coverage of the Germany-Spain EURO 2008 Final on Sunday, June 29 was one of the highest-rated sporting events on Spanish-language television so far this year. The EURO2008 final delivered a 10.08 Hispanic household coverage rating (357,000 households) and delivered 647,000 Hispanic viewers.

Fútbol de Primera announced that it has obtained the exclusive U.S. Spanish-language radio rights for the 2009 CONCACAF Gold Cup. Next summer, FDP will carry all of the excitement of the highly-anticipated tournament on its Radio Network of 85 affiliate stations, including a record 25 FMs, covering almost 90% of the Hispanic market in the U.S.

At its Upfront ’08 presentation, ESPN’s Spanish-language multimedia brand, ESPN Deportes, announced impressive distribution gains and presented the advertising community with a host of new ideas and creative content demonstrating the network’s commitment to innovative multiplatform programming across its television, radio, online, print and wireless properties.