In an astonishing television ratings upset, it has emerged that a Spanish-language TV program is New York’s third highest rated prime time show on commercial television regardless of language. “La Madrastra” (The Stepmother), a first-run novela on Univision’s WXTV Channel 41 was New York’s third highest rated prime time TV program out of 27 prime time programs seen between 8 pm and 11 pm on New York’s nine commercial TV stations last night, Thursday, August 4.
Television
44% of Hispanics Watch Spanish-language Soap Operas.
According to International Communication research (ICR), a total of 832 Hispanic American adults were interviewed to understand the viewership of Spanish-language soap operas, known as “telenovelas.”
Telemundo Posts Ratings Growth In July Sweeps.
Telemundo Network announced it posted steady ratings growth during the recently concluded period of July Sweeps 2005 (6/27/05-7/31/05), compared to the last sweeps period of May 2005. Renowned for providing innovative high-quality original programming for U.S. Hispanics, Telemundo has maintained a steady pace in attracting more viewers to its screen since May 2005, ratifying once more its solid position as the #2 Spanish-language network in the U.S.
Food Network Experiences Puerto Rico On $40 A Day.
Rachael Ray, star of the Food Network’s hit show, “$40 a Day”, found herself immersed in authentic Latin culture and cuisine in a recent episode filmed on the U.S. tropical island of Puerto Rico.
