Television

eMarketer estimates that US adults will spend 5 hours, 38 minutes each day with digital media on PCs, mobile devices and other connected devices (such as connected and smart TVs and connected game consoles) this year, representing 46.7% of daily media time. Meanwhile, TV will grab 4 hours, 15 minutes of adults’ daily media time, or 35.2% of the total.

In the next 12 months, the concept of cord-cutting is going to really take hold — a huge opportunity for television companies, as they continue the shift to become digital-first and look to replace revenues lost from the traditional cable consumer.

The Azteca Station Group announced that it has expanded its partnership with leading multicultural event marketing agency and largest producer of Latin Music concerts in the U.S., Cardenas Marketing Network (CMN).

NBC UNIVERSO announced a new partnership with mitú to develop and air exclusive summer-themed cross-platform content geared towards Latino millennial audiences.

Sesame Amigos, a brand new 30-minute Spanish-language show produced by Sesame Workshop. will be broadcast exclusively on Univision.

According to industry insiders, the RCN Televisión management team has rebranded MundoFox as MundoMax.  

DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point.

Battlestar Galactica is now slated to appeal to a whole new audience when it airs for the first time in Spanish on U.S. television beginning Wed., July 29, at 9 p.m. ET/PT.

WSCV Telemundo 51 in Miami announced that Fausto Malavé is the Co-Anchor of the 5:30 PM, 6 PM and 11 PM weekday newscasts effective immediately.

TELEMUNDO and NBC UNIVERSO announced they will be telecasting live 17 exciting Liga MX matches in Spanish to soccer fans across the U.S. starting Sat., July 25, through Sat., Nov. 21, 2015.

FOX International Channels (FIC) announced that FIC has sold its interest in U.S. Spanish language broadcast network MundoFox to its joint-venture partner RCN Television Group (RCN).

MundoFox announced the premiere of the internationally acclaimed and beloved telenovela, Café con Aroma de Mujer (Coffee with the Scent of a Woman).

The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.

Ana Maria in Novela Land, a film from NBCUniversal’s Hispanic Enterprises and Content FLUENCY productions, has received a record six nominations for the 30th Annual Imagen Awards, including Best Picture, Best Director, Best Actor in a Feature Film, Best Actress in a Feature Film, Best Supporting Actor in a Feature Film and Best Supporting Actress in a Feature Film.

As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

Azteca America announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.

Univision News has appointed Keith Summa as senior vice president, Content Innovation. He will report directly to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.

Even before the first whistle blows for Tuesday’s inaugural game of the 2015 CONCACAF Gold Cup tournament, Univision Deportes, Gold Cup’s official Spanish-language broadcaster, will start offering fútbol fanáticos comprehensive coverage across Univision Network, UniMás and UDN (Univision Deportes Network).

NBC UNIVERSO announced the premieres of Law & Order and Law & Order: Los Angeles for the first time in Spanish in the U.S. Law & Order with back-to-back episodes beginning at 5 p.m. ET/PT every Monday through Thursday, starting on Mon., July 6. Law & Order: Los Angeles will air weekly on Tuesdays during primetime at 9 p.m. ET/PT, starting July 7.

FOX Deportes named Sandra Rojas Marketing Director