Top News
Loud And Live and La Tropical Announce Multi-Year Partnership Spanning Across Iconic South Florida
Loud And Live, the Miami-based entertainment, marketing, media, and live events company, announced a landmark multi-year and multi-event partnership with Cervecería La Tropical, Cuba's oldest brewery, remixed in Wynwood, Miami.
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies.
CMOs: your marketing procurement team might be more useful than you think
Marketing procurement has been on a journey for the best part of a decade. Many of you will remember WFA’s Project Spring back in 2018 – the first time we really understood how the function was perceived within organizations.
Omnicom cuts 4,000 jobs, shut several agencies after IPG takeover including OMD Multicultural Division
According to industry sources, the merger Omnicom and Interpublic Group is complete. Mayor layoffs have occurred and the OMD Multicultural Division led by Mike Roca has been casualty.
The Coca-Cola Company partners with Canela Media to Launch Sprite’s Holiday Campaign Featuring Las Marías
Canela Media announced the launch of Sprite’s new holiday campaign, concepted, developed, and fully produced by Canela Studios and featuring Las Marías. The campaign brings Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity, honoring tradition and modernity, heritage and reinvention.
Majorities of Latinos Disapprove of Trump and His Policies on Immigration, Economy [REPORT]
Latinos have grown pessimistic in the year since the 2024 presidential election. Most say their situation in the United States has worsened. And as Donald Trump’s second term unfolds, Latinos are increasingly critical of his job performance and his administration’s immigration and economic policies – two key issues for Latino voters in last year’s election.
TelevisaUnivision announces New Multi-Year Distribution Agreement with YouTube TV
TelevisaUnivision announced a new multi-year agreement for distribution on YouTube TV. The expanded partnership includes distribution of TelevisaUnivision’s U.S. networks – Univision, UNIMÁS, TUDN, and Galavisión – on YouTube TV’s Base Plan and Spanish Plan.
Against Authenticity: The Marketing Trope Has Run Its Course
Authenticity has become such a hollow marketing virtue that whenever I see another brand trot out an “authentic Latino story,” I roll my eyes hard enough to hit a 7-10 split. By Carlos Aguilar
Co-Branding in Sponsorships: Why Gen Z Doesn’t Trust Your Logo—They Trust Your Values
I've been thinking a lot about why some brand partnerships resonate with younger audiences while others fall flat. By Leopoldo Garcia
90% of CEOs can’t explain their strategy in 1 sentence.
90% of CEOs can't explain their strategy in 1 sentence. The other 10% own their markets. Which are you? By Eric PartakerEric Partaker - The CEO Coach
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