Top News

The Infinite Dial 2026. [REPORT]

The Infinite Dial is the longest-running survey of digital media consumer behavior in America

• The annual reports in this series have covered a wide range of digital media and topics since 1998
• The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more

Inclusion & Representation as a Growth Engine for the Next Era of Agencies. [REPORT]

Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation.

2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.  

MediaCo appoints Neida Gotay as Vice President, Integrated Sales

MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales.

Rest Launches “Late Night Mistakes” Campaign During Sleep Awareness Week to Save Your Sleep (And Your Credit Card) from the 3 A.M. Doom-Scroll

To intercept this late-night madness, Rest, an AI-powered, Cognitive Behavioral Therapy for Insomnia (CBT-I)-inspired sleep program is launching its bold "Late Night Mistakes" campaign. Created in partnership with independent creative agency BeautifulBeast, the initiative subverts preachy, daytime wellness marketing by turning late-night e-commerce into a direct point of intervention. By hijacking live shopping streams and 2 a.m. social feeds - the exact environments where exhausted consumers make their worst choices - the campaign intercepts the doom-scroll to offer a proven behavioral health solution instead of another impulse buy.

Don’t waste the agency pitch Q&A session…

The pitch Q&A session is one of the most important interactions that agencies have with a prospect during a formal review. The client gets to see how the agency team handles themselves. The agency has an opportunity to gather critical information that can shape how they arrive at the most compelling recommendations.

What Is The New Majority? Who They Are and Why They Matter

The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the "new general market." By Jacqueline Hernández and Jack Rico

MEL named AOR from BrandsMart USA.

Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.

“How much should we spend on marketing?”

“How much should we spend on marketing?” - - If that’s the question, the answer is usually wrong.  By Rick Ramos - Fractional CMO

“Is software dead?

That's the question on everyone's mind. It's what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I've seen lots of disintermediation before. (cable fragments and ends the broadcasters' monopoly, the internet, Google and search advertising, social media and programmatic advertising, and now AI and the collapse of the creative/distribution stack), and we reinvented, survived, and thrived through it all. With AI agents cranking out code faster than ever, SaaS stocks getting hammered, and headlines screaming 'SaaSpocalypse,' it's easy to buy the panic.  By Tony Dieste