Top News
Bespoke Beats AI: The Human Edge Still Matters
We’re living through a bit of a tech gold rush. Everywhere you turn, automation is being pitched as the shortcut to success. AI can write, analyze, and produce fast. Really fast. And yes, we use it too. At L2L, we see AI for what it is: a powerful tool that helps us think sharper and move faster. But we also know where it falls short. Because at the end of the day, AI can simulate, but it can’t feel. And that still matters more than people think. By Mindy Figueroa - L2L Founder & CEO
‘Open Agentic Commerce’ and the end of ads – Agents are killing ads. Open protocols and a 28-year-old status code are about to replace them.
Agentic commerce is here. ACP and UCP promise checkout in ChatGPT and Gemini. Soon, hundreds of millions of consumers around the globe will find better products, merchants will have improved conversion rates, and platforms will be able to take 5-10%. But ChatGPT checkout is an incremental improvement. It will not reshape society as the internet did in the early 2000s. Open Agentic Commerce will. We must go back to the ‘90s to understand why. By Samuel Ragsdale
Three Flags, One Beautiful Game!
100 days before World Cup 2026, Mexico, the U.S. and Canada offer brands a once in a lifetime chance to turn multicultural unity into more than a slogan. By Luis Miguel Messianu
When Cultural Icons Are Questioned, Brands Should Navigate Cesar Chávez Day with Courage and Care
When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role they should play in recognizing this day. By Stephen Chávez, CEO, ChavezPR
Modern Measurement = Modern Media Decisions
Big move from Nielsen—but here’s why brands and agencies should actually care: Radio measurement is getting a long-overdue upgrade for how people live today. By Grace Agostino
John Sosa joins Talento Unlimited for NYLFF 2026 Sponsorship Team
Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa. The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, designing ambitious, culturally fluent experiences for the upcoming September 2026 event. Talento Unlimited is led by Hispanic marketing industry leader Cristy Clavijo-Kish.
HMC HONORS THE HOME DEPOT AS 2026 HMC MARKETER OF THE YEAR
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at the 2026 HMC Annual Summit on April 23 in New York City.
MediaCo names Alina Falcón News Strategy Senior Advisor
MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms.
Telemundo launches Café Golazo,
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide.
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