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Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat

The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells

Prescribing Cultural Relevance: A Comprehensive Guide to Hispanic Marketing in the Pharmaceutical Industry

The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences.

Major Strategic Disconnect Today Between Elected Leaders and Hispanic Voters

TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts.

MediaCo promotes René Santaella to Chief Growth & Innovation Officer

MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and improved monetization performance across MediaCo’s entire portfolio.

In Latin America, when violence rises, women’s economic opportunities fall

Imagine deciding whether to work, study, or commute not based on opportunity, but on fear. Across Latin America and the Caribbean (LAC), high levels of crime and insecurity shape everyday economic decisions in ways that rarely show up in headline labor statistics. While violent crime affects both women and men, its economic consequences vary. Women experience violence differently, and those differences translate into unequal access to work, income, and economic autonomy. A growing body of evidence shows that violent crime acts as a structural barrier to women’s labor market participation.

Immigration will play an essential role in shaping the future of US economic growth

Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%, while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected to fall even further this year.

Memory Protects Freedom – What Exiles Teach Us About America

After conducting thousands of hours of immigrant oral histories through the Immigrant Archive Project, I have noticed a quiet pattern in the stories of political refugees.  Whether they came from Cuba, Vietnam, Nicaragua, Iran, or the former Soviet Union, many arrived in the United States carrying something that people born inside stable democracies rarely have to develop.  A deep awareness of how fragile freedom can be.  By Tony Hernandez - The Immigrant Archive

Insights on Entravision’s change in Leadership ….

Thoughts from Maria Martinez-Guzman - President of Entravision Media; and Eduardo Maytorena - President of Entravision Audio.

Understanding Generation Alpha

I have a front row seat to Generation Alpha. They’re my daughters.  Ruby was born in 2010 and Sophia in 2012, placing them at the beginning of the first generation born entirely in the 21st century. The name “Generation Alpha” was coined by Australian social researcher Mark McCrindle. After Gen Z, we ran out of letters in the Latin alphabet, so he moved to the Greek alphabet. Alpha. A beginning. It fits.  By David Morse

Entravision Aanounces New Leaders for its US Media Business

Entravision announced three promotions in its US Media leadership team:

• Maria Martinez-Guzman to President of Entravision Media;
• Eduardo Maytorena to President of Entravision Audio; and
• Winter Horton to Chief Revenue Officer