Top News
What Is The New Majority? Who They Are and Why They Matter
The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the "new general market." By Jacqueline Hernández and Jack Rico
MEL named AOR from BrandsMart USA.
Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.
“How much should we spend on marketing?”
“How much should we spend on marketing?” - - If that’s the question, the answer is usually wrong. By Rick Ramos - Fractional CMO
“Is software dead?
That's the question on everyone's mind. It's what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I've seen lots of disintermediation before. (cable fragments and ends the broadcasters' monopoly, the internet, Google and search advertising, social media and programmatic advertising, and now AI and the collapse of the creative/distribution stack), and we reinvented, survived, and thrived through it all. With AI agents cranking out code faster than ever, SaaS stocks getting hammered, and headlines screaming 'SaaSpocalypse,' it's easy to buy the panic. By Tony Dieste
LATINATION MEDIA receives 2026 GLADD Media Award
LatiNation Media’s critically acclaimed series, Living y Ready, was the recipient of a GLAAD Media Award in the category of Outstanding Online Journalism – Video or Multimedia // Periodismo digital sobresaliente: vídeo o multimedia. The moving series is grounded in first-account stories from HIV-positive people of color and their loved ones. The special provides an unprecedented look into the HIV-positive community and its many nuances.
Why Your Marketing Isn’t Working (And What to Fix First)
If your marketing isn’t delivering results, the problem may not be your ads, content, or social media strategy. It may be your brand positioning strategy.
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Prescribing Cultural Relevance: A Comprehensive Guide to Hispanic Marketing in the Pharmaceutical Industry
The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences.
Major Strategic Disconnect Today Between Elected Leaders and Hispanic Voters
TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts.
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