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90% of CEOs can’t explain their strategy in 1 sentence.

90% of CEOs can't explain their strategy in 1 sentence.  The other 10% own their markets.  Which are you? By Eric PartakerEric Partaker - The CEO Coach

What people think a CMO does?“

What people think a CMO does? “ Approve pretty campaigns." .... Cute.  But completely disconnected from reality.  By Raquel Alonso - Fractional CMO - Equanima

Trust Became the Currency that Rebuilt Lives and Helped Build Miami

My father, Jorge R. Plasencia, was posthumously inducted, alongside other trailblazers, into the Cuban Banking Study Group’s Cuban Bankers Hall of Fame, a distinction that honors not only their careers but also an entire generation of Cuban exiles who helped build modern Miami from the ground up.  By Jorge A. Plasencia

The Demographic Destiny of the Next Workforce

Last week, I wrote about how future employees and future customers are becoming the same person, and why that shift matters for leaders. This week, I want to go a level deeper into a truth too many organizations still underestimate. By  Tony Coles - Executive Leader | Board Director | Strategic Growth & Market Expansion | Translating Culture into Competitive Advantage

2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.  

2025 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

2025 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy

The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.

2025 Hispanic Market Overview Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”

Blending Heritage: How U.S. Hispanics Make Thanksgiving Their Own

Thanksgiving… that American symbol of gratitude, togetherness, and stuffed turkey. But step into a Hispanic home on this holiday, and you instantly feel how the tradition has been transformed—filled with flavor, music, faith, and legacy. It’s not just a meal. It’s an experience, a ritual, and, for many, proof of how beautifully two cultures can come together.  By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.

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