Top News

Immigration will play an essential role in shaping the future of US economic growth

Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%, while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected to fall even further this year.

Memory Protects Freedom – What Exiles Teach Us About America

After conducting thousands of hours of immigrant oral histories through the Immigrant Archive Project, I have noticed a quiet pattern in the stories of political refugees.  Whether they came from Cuba, Vietnam, Nicaragua, Iran, or the former Soviet Union, many arrived in the United States carrying something that people born inside stable democracies rarely have to develop.  A deep awareness of how fragile freedom can be.  By Tony Hernandez - The Immigrant Archive

Insights on Entravision’s change in Leadership ….

Thoughts from Maria Martinez-Guzman - President of Entravision Media; and Eduardo Maytorena - President of Entravision Audio.

Understanding Generation Alpha

I have a front row seat to Generation Alpha. They’re my daughters.  Ruby was born in 2010 and Sophia in 2012, placing them at the beginning of the first generation born entirely in the 21st century. The name “Generation Alpha” was coined by Australian social researcher Mark McCrindle. After Gen Z, we ran out of letters in the Latin alphabet, so he moved to the Greek alphabet. Alpha. A beginning. It fits.  By David Morse

Entravision Aanounces New Leaders for its US Media Business

Entravision announced three promotions in its US Media leadership team:

• Maria Martinez-Guzman to President of Entravision Media;
• Eduardo Maytorena to President of Entravision Audio; and
• Winter Horton to Chief Revenue Officer

Family Caregiving in an Aging America. [REPORT]

As the U.S. population ages, the need for caregivers among older adults is on the rise. There’s growing evidence that family members are increasingly taking on these roles.

FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – Part 3

We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.

Black History Month Isn’t Gone. It’s Just Quiet.

This Black History Month feels unusually quiet. By Pepper Miller - Cultural Insights Strategist & Trust Steward 

Nielsen Launches Mobile Survey To Modernize Radio Measurement.

After years in the making, Nielsen is taking radio audience measurement into the mobile era with the official launch of its Nielsen mobile survey (mSurvey), beginning with the Spring 2026 survey period. The new platform complements the traditional Diary service by allowing respondents to report listening electronically on their smartphones, expanding participation and improving accuracy.

Telemundo Releases “Somos Más” – The Official Anthem of its FIFA World Cup 2026™ Coverage. [VIDEO]

Telemundo officially releases “Somos Más,” the anthem for the network’s coverage of the FIFA World Cup 2026™, bringing together global music stars Carlos Vives, Emilia, Wisin and Xavi for the first time. The song, now available on all major music streaming platforms, captures the spirit of unity and celebration that defines the World Cup.