Top News
BeautifulBeast and Green Acres Nursery & Supply inspire a greener spring with a new billboard campaign
BeautifulBeast, the award-winning advertising agency known for its dynamic and culturally resonant storytelling, has launched a fresh new campaign for Green Acres Nursery & Supply. Just in time for spring, the campaign encourages the community to embrace the joy of gardening and planting with a bold message: Let's Spring Together.
4 Paths to Absolving the Cardinal Sins of Digital Advertising
In digital advertising, there are two surefire ways to get fired as an agency or ad tech provider:
- Fail to spend all a brand's allotted budget.
- Put a brand's creative in a brand-unsafe environment.
Why Retail Media Breaks Marketing Mix Models (MMMs)
For decades, brands have relied on marketing mix models (MMMs) to prove the value of their investments in advertising. These models, built to assess the mix of paid media channels like TV, print and digital display, helped marketers justify budgets and optimize their allocations. But as retail media networks (RMNs) attract billions in ad dollars, marketers are running into a major problem — MMMs weren't designed to handle the complexity, speed and ever-changing nature of retail media.
Attribution, attribution, attribution: Spotify’s location-based playbook.
By Gonzalo López Martí - Creative Director
- “I know that 50% of my advertising budget goes to waste. Problem is, I don’t know which 50%.”
- A phrase that belongs in the Cliché Hall of Fame*.
- It remains as relevant as ever nonetheless: attribution is the ultimate marker of advertising ROI.
TELEMUNDO 51 MIAMI names Liliet Heredero Vice President of News & Conten
Telemundo 51 Miami / WSCV, part of NBCUniversal’s Telemundo Station Group, has named Liliet Heredero Vice President of News & Content. The multiplatform news veteran with 20 years of experience with local, national and international media organizations has served as Director of Multiplatform Content & Streaming for Telemundo 51 and NBC6 South Florida / WTVJ since 2022.
Cultural Capital Is the Flex
3 Models Brands Must Master to Lead in Culture (Not Just Market in It) Culture moves everything. It drives how people see themselves, who they connect with, and what they buy. It shapes language, aesthetics, rituals, desire. From Kendrick Lamar’s Super Bowl show to Bad Bunny’s Puerto Rican manifesto in album form, culture isn’t riding shotgun—it’s driving the whole car. By Roberto Ramos - Group President, Chief Transformation Officer at Culture + Group & CIEN +
Northgate González Market names Orci Advertising as Agency of Record
Orci, the Independent Hispanic-first full service agency, has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously known as Media Monks.
Reaching LGBTQIA+ Consumers with Interactive and Targeted Advertising Strategies
LGBTQIA+ audiences are bullish on interacting with brands through digital advertising and social media, according to Horowitz’s recent report, State of Media, Entertainment, and Tech: FOCUS LGBTQIA+. This annual study found that LGBTQIA+ consumers are more likely to engage with interactive and targeted advertising.
Nueva Network adds to Leadership Team
Nueva Network has announced that Jose Mateo has been promoted to President of Sales for Terrestrial Radio and Digital Media, and Jim Lyke has joined as Senior Vice President of Sales and Business Development.
Measuring Loyalty Marketing
Loyalty marketing is a big business and increasing in importance. Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Think about airlines, hotels, and quick-service restaurants. Loyalty marketing programs are offered by national brands and local ones, like a neighborhood pizza shop.
- Previous
- Next
