Top News
d expósito & Partners Launches résonant, a PR and Social Practice Rooted in Cultural Dexterity
résonant draws on dex’s deep foundation of cultural dexterity, the agency’s ability to translate cultural insights into business impact—and expands that vision across earned, social, and influencer-driven channels. The new practice will lead with a culture-first approach, and a platform-first mindset helping clients tell more resonant stories in real time, across communities and in the constantly-changing rich landscape of cross-cultural intersections.
The Hidden Signals in Every Cross-Border Transfer: Culture, Connection, and Consumer Insight
At a glance, remittances may seem like simple financial transactions—one-way wires, routed from immigrant workers in the U.S. to family members in Latin America and the Caribbean. But look closer, and they reveal something much more layered. Each transfer is a window into identity, resilience, and emotional intent. For marketers focused on multicultural audiences, remittances offer something even more powerful: insight.
For The Culture: How Multicultural Gen Z Creators Are Shaping Brand Narratives [REPORT]
If your brand isn't co-creating with Gen Z, it's falling behind, That is not a provocation - - it's a survival strategy
Auto ad spend shifts into high gear [REPORT]
This report is built from exclusive data shared by auto marketers, agencies, and media partners—highlighting how the industry is refining strategy and doubling down on performance-driven channels in the second half of the year.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
Crowd React Media Releases Second Annual State of Spanish-Language Media 2025 [REPORT]
Now in its second year, the State of Spanish-Language Media report reveals how U.S. Hispanic audiences are engaging with media in 2025 and how they’re leading the way. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, the study highlights how cultural identity, platform loyalty, and content preferences are shaping the media landscape across radio, TV, podcasts, streaming, and digital.
AI Is Giving Spanish a New Voice — A Creative Experiment by Four Cats.
Creative team Four Cats, founded by Alena and Vicent Llopis, introduces “The Sound of Spanish Through AI”, an AI-generated video that captures the emotional richness of Spanish as spoken across different countries, cultures, and accents.
Canela Media Appoints José Molina as Chief Financial Officer
Canela Media a leading technology, innovation and data driven multicultural media company, today of José Molina to the role of Chief Financial Officer. He will be based in Miami and report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala.
TelevisaUnivision Appoints John Farrell as Head of Partnerships
TelevisaUnivision announced the appointment of John Farrell as Head of Partnerships, a newly created role that unifies the company’s global content distribution, platform relationships, corporate development, and international growth initiatives. Reporting to TelevisaUnivision CEO Daniel Alegre, Farrell will lead the company’s end-to-end distribution strategy across linear, digital, streaming, and emerging platforms to deepen strategic partnerships, drive revenue growth, and expand the company’s global footprint.
EFECTIVA, a new media brand from d expósito & Partners, is launched in New York City
EFECTIVA: A New American Media Agency with Gloria Constanza At the Helm. She is one of the great figures of the Multicultural Media arena in general and a legendary leader in the creation and architecture of our media landscape in the U.S. Hispanic Market in America. Elevated to the “Hall of Fame” of the Hispanic Marketing Council (HMC), Gloria Constanza has been, alongside Daisy Expósito-Ulla and a strong team, both at Bravo and at dex, a media guru whose hands have touched the success of many iconic brands, as well as the U.S. Census on more than one opportunity, serving to confirm the strength of our numbers. I love the art of the media game, and I admire her for her talent hidden behind her modesty. And at Hispanicad.com we are proud to celebrate her new venture. Gloria Constanza is now once again a protagonist as the birth of A New American Media Agency is announced. ¡Buena suerte, Gloria! Our industry is better because of people like you. Here’s the story of EFECTIVA.
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